Relationship between User Engagement and Instagram Success

Updated at 08/12/2023

Want to discover the relationship between user engagement and instagram success? In this article we'll explain exactly that, and more!

In the Instagram universe, having millions of followers might seem like the ultimate goal. But in reality, it's not just about the number of followers you have; it's about how engaged they are. The relationship between user engagement and Instagram success is indeed crucial, and understanding it can make a world of difference. So, let's dive in and unravel this relationship.

What is user engagement on Instagram?

User engagement refers to how much and how often users interact with your content. This includes likes, comments, shares, saves, and views. High user engagement indicates that your audience is not only consuming your content but also interacting with it in meaningful ways.

Why is user engagement important to grow on Instagram?

Listed below are 4 reasons why user engagement is important to grow on Instagram.

  • Increases visibility: Instagram's algorithm favors posts with high engagement. The more engagement your post gets, the more likely it is to appear in your followers' feeds and even on the Explore page.
  • Builds trust and loyalty: When users consistently engage with your content, it builds a sense of trust and loyalty. They're more likely to stick around, continue engaging with your posts, and even promote your account to their own followers.
  • Gives insight into audience preferences: The engagement on your posts can give you valuable insights into what your audience likes and dislikes. This information can help shape your content strategy.
  • Attracts brand deals: If you're looking to collaborate with brands, high engagement rates can be a selling point. Brands want to see that you have an active, engaged audience.

How to increase engagement on Instagram?

User engagement doesn't just happen; it requires strategy. Listed below are 9 tips to increase engagement on Instagram.

  • Post high-quality content: Ensure your content is valuable, relevant, and interesting to your followers. Sharing high-quality content on Instagram is important as it increases the likelihood of user engagement.
  • Post regularly: Keep a consistent posting schedule so your followers know when to expect new content from you.
  • Post at the right times: Posting when your followers are most active can increase the chances of them seeing and engaging with your content.
  • Encourage interaction: Include calls to action in your captions to encourage users to like, comment, or share. You could ask a question, invite users to tag a friend, or simply prompt them to share their thoughts.
  • Reply to comments: When people comment on your posts, make sure to reply. It shows you value their input and encourages more engagement.
  • Tag others: Tag other users or pages in your posts when relevant. They may engage with your post or even share it.
  • Use hashtags: Use relevant hashtags to reach more people who might be interested in your posts.
  • Use Instagram features: Use Instagram's features like stories, reels, and live video to connect with your followers in different ways.
  • Run contests: You can host contests or giveaways where your followers have to engage with your posts to participate.


While having a large number of followers can be beneficial, it's the quality of those followers and their level of engagement that truly drives Instagram success. By understanding the importance of user engagement and implementing strategies to boost it, you can build a more vibrant and successful Instagram presence.

Margarita López Vázquez, who was born in Madrid, Spain, in 1990, is the driving force behind's marketing and advertising success. She joined the team in 2015 and, since then, has used her enthusiasm for technology and creativity to put the website on the radar.

Margarita López Vázquez OMExpo Marketer
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