19 Effective Strategies to Get More Instagram Views

Updated at 08/04/2023

Want to know how to get more views on Instagram? In this article, we've compiled a list of 19 strategies to increase your Instagram views. Getting more Instagram views is important because it helps increase the visibility and reach of your content, allowing you to connect with a larger audience.

More views can lead to increased engagement, such as likes, comments, and shares, which can further expand your content's reach. You can gain Instagram views through both paid and free methods. Listed below are 19 methods you can use to gain more Instagram views.

  1. Understand Instagram's algorithm
  2. Create high-quality videos
  3. Use hashtags
  4. Use Instagram's geotagging feature
  5. Post at the right times
  6. Post consistently
  7. Engage with other users
  8. Collaborate with others
  9. Collaborate with influencers
  10. Leverage user-generated content
  11. Run video contests or challenges
  12. Use Instagram Stories
  13. Use IGTV
  14. Utilize Instagram Live
  15. Buy Instagram views
  16. Use Instagram ads
  17. Use Instagram Insights
  18. Cross-promote on other platforms
  19. Promote your videos in newsletters or emails

1. Understand Instagram's algorithm

The Instagram algorithm is like a set of rules that Instagram uses to decide which posts to show people when they're scrolling through their feed. It looks at things like which posts you've liked before, who you interact with the most, and what kind of posts you spend time looking at. Understanding this can help you get more views because if you know what the algorithm likes, you can try to make your posts fit those rules. Listed below are 6 tips to understand Instagram's algorithm to get more views to your videos.

  • Engagement matters: The more likes, comments, shares, and views your posts receive, the more likely they are to be seen by more people. So, try to create engaging content that prompts your audience to interact with it.
  • Consistency is key: Regularly posting content on Instagram can improve your visibility on the platform. The algorithm seems to favor accounts that post consistently.
  • Relationships count: Instagram's algorithm tends to show you posts from accounts with which you interact the most. This means the more a person interacts with your posts, the more likely they are to see your future posts. So, try to build strong relationships with your followers by responding to comments and engaging with their content too.
  • Timing matters: If a lot of your followers are online when you post, you're more likely to get more engagement quickly. This might prompt Instagram to show your post to more people. Use Instagram Insights to find out when your followers are most active.
  • Use all features: Instagram tends to promote posts using its newest features, like Stories, Live, Reels, or IGTV. So, make sure you're utilizing these in your content strategy.
  • Video content: Instagram seems to favor video content, so try to incorporate more videos into your posts, whether it's in your main feed, Stories, or IGTV.

Curious about how Instagram decides what to show in your feed? You might find our guide to understanding Instagram's algorithm helpful.

2. Create high-quality videos

Creating high-quality Instagram videos means making videos that are clear, engaging, and interesting. This could involve using a good camera, making sure the lighting is right, and adding things like music or text to make the video more fun to watch.

It's important to create high-quality Instagram videos, people are more likely to watch them and share them with their friends. This means that more people end up seeing your video, increasing your Instagram views. Listed below are 7 tips to create high-quality Instagram videos to boost your views.

  • Keep it short: Instagram users typically scroll quickly through their feeds, so it's best to keep videos short, engaging, and to the point.
  • Focus on quality: Make sure your videos are clear and of high resolution. Poor quality can deter viewers and give a negative impression of your brand.
  • Use good lighting: Good lighting is crucial for creating attractive videos. Natural light is usually best, but if you're indoors, ensure your subject is well-lit.
  • Sound matters: Ensure the audio quality is good. If you're speaking, make sure your voice is clear and easy to understand. If you're using music, make sure it complements the video.
  • Include captions: Not everyone watches videos with sound, so including captions can ensure your message gets across to all viewers.
  • Add a call-to-action: Encourage viewers to interact with your video by including a call-to-action, such as "like this video" or "follow us for more."
  • Stay on brand: Your videos should reflect your brand identity. Stay consistent with your brand's voice and aesthetic.

3. Use hashtags

Instagram hashtags are words or phrases that start with the '#' symbol. They are used to group posts on the same topic, making it easier for people to find and view content that interests them. For example, if you post a video of a sunset, you might use hashtags like #sunset or #nature. When people search these hashtags, they can find your post. Using Instagram hashtags can lead to more views on your Instagram posts as your content is exposed to a wider audience. Listed below are 6 tips to use hashtags on Instagram to increase your views.

  • Use relevant hashtags: Ensure that the hashtags you use are relevant to your video content. This helps Instagram's algorithm understand what your video is about and show it to people interested in those topics.
  • Avoid overstuffing: While Instagram allows up to 30 hashtags per post, using that many can look cluttered and desperate. Aim to use between 5 to 9 relevant hashtags for the best engagement.
  • Mix general and niche hashtags: Utilize a mix of general, trending hashtags and niche-specific ones. General hashtags can put your video in front of a large audience, while niche hashtags can help target viewers interested in your particular content.
  • Try video-specific hashtags: Hashtags like #instavideo, #videogram, or #videopost can help categorize your content as a video and increase its discoverability.
  • Consider a branded hashtag: Creating a unique branded hashtag can increase awareness of your brand and make it easier for followers to find your videos.
  • Analyze hashtag performance: Keep track of which hashtags are increasing your video views. Instagram's Insights feature can show you how many people found your video through hashtags.

4. Use Instagram's geotagging feature

Geotags on Instagram are a feature that allows you to add a location to your posts. By adding a geotag, you tell people where the photo or video was taken. This can attract local viewers or people interested in that location. When users search for that place, your post could appear in the results. This increases the chances of your post being viewed by more people. It's a simple way to reach a wider audience. Listed below are 6 tips to use Instagram's geotagging feature to increase your video views:

  • Be relevant: Only geotag a location if it's relevant to your video. For example, if your video showcases a specific location, make sure to geotag that place.
  • Tag businesses or venues: If your video is filmed at a specific business or venue, tagging it can help your content reach people who are interested in or have visited that location.
  • Use local tags: Geotagging your city or a local landmark can help your content reach local followers or people who are interested in your area.
  • Experiment with different locations: Try geotagging different locations to see which ones get the most engagement.
  • Be consistent: If you frequently post videos from the same location, consistently geotagging that location can help establish your presence there.
  • Review your insights: Instagram's Insights can show you how people found your post, including through location tags. Use this information to refine your geotagging strategy.

5. Post at the right times

Posting at the right times on Instagram means sharing your content when most of your followers are online. These are the peak times when your posts are likely to be seen by more people. Instagram has tools that can show you when your followers are most active.

By posting at these times, your posts are likely to get more views because they are at the top of your followers' feeds when they check Instagram. This strategy increases the chances of your content being seen and interacted with, which can lead to more views. Listed below are 6 tips to post at the right times on Instagram to boost the views to your videos.

  • Know your audience: Understand when your followers are most active. Instagram Insights provides data about your followers' active times.
  • Peak usage times: Generally, the best times to post on Instagram are during lunch (11am-1pm) and in the evening (7pm-9pm). But this can vary based on your audience and their time zone.
  • Experiment and monitor: Try posting at different times and monitor the engagement. If a video gets more views at a certain time, that might be a good time to post regularly.
  • Consider weekday vs weekend: Some reports suggest that weekdays have higher engagement rates than weekends. However, this may depend on your audience.
  • Use scheduling tools: Tools like Later or Buffer can schedule your posts to go live at the best times, even if you're busy or in a different time zone.
  • Consistency is key: Keep your posting schedule consistent. This can help your audience know when to expect new content from you, increasing the chances they will tune in.

6. Post consistently

Posting consistently on Instagram means sharing new content on a regular schedule. It could be daily, every other day, or whatever works best for you. When you post regularly, your followers come to expect new content from you, so they're more likely to keep an eye out for your posts.

Also, Instagram tends to favor accounts that post consistently, so regular posting can help your posts get shown to more people. More people seeing your posts can lead to more views. Listed below are 6 tips to post consistently to attract more views to your Instagram videos.

  • Develop a content calendar: Plan your content ahead of time. A content calendar helps you visualize your content strategy and ensures you have a steady stream of posts.
  • Maintain a consistent style: Your videos should have a consistent aesthetic or theme that fits your brand. This makes your content instantly recognizable to your followers.
  • Set a posting frequency: Determine how often you will post. This could be once a day, a few times a week, or whatever suits your content strategy. Stick to this schedule as closely as possible.
  • Batch create your content: Create multiple videos at once and schedule them in advance. This can help ensure you always have content ready to post.
  • Use scheduling tools: Tools like Hootsuite, Later, or Buffer can help you schedule your posts in advance, ensuring consistency.
  • Engage regularly: Consistency isn't just about posting content. Regularly interact with your followers through comments, likes, and messages to keep them engaged.

7. Engage with other users

Engaging with other Instagram users means interacting with them. It involves liking, commenting on their posts, responding to comments on your own posts, or even sharing their posts. It also includes following other users and participating in their live sessions or stories. Doing this draws attention to your profile and can lead others to check out your posts, increasing your views. It's like a conversation - the more you communicate, the more people get to know you and your content. Listed below are 6 tips to engage with other users to increase your Instagram views.

  • Reply to comments: If people comment on your videos, make sure to reply. This not only shows your audience that you appreciate their engagement but also encourages further interactions.
  • Engage with similar accounts: Commenting, liking, and sharing posts from accounts similar to yours can help draw their audience to your profile.
  • Use Instagram Stories: Instagram Stories are a great way to engage with your followers. Use features like polls or questions to interact and get your audience invested in your content.
  • Direct message conversations: Engage with followers and other users through direct messages. A personal interaction can foster a stronger connection.
  • Host live videos: Instagram Live is an excellent tool for engaging with your audience in real-time. You can answer questions, discuss topics related to your content, and encourage viewers to check out your latest video.
  • Collaborate with other users: Consider teaming up with other Instagram users for a joint video or a shoutout exchange. This can expose your content to a wider audience.

8. Collaborate with others

Collaborating on Instagram means you work with other users to create and share content. You might make a video together or share each other's posts. This way, you can reach each other's followers. This can lead to more people visiting your profile and watching your videos, resulting in more views. Listed below are 6 tips to collaborate with others boost your Instagram views.

  • Choose the right partners: Collaborate with users who have a similar audience to yours. Their followers are more likely to be interested in your content.
  • Define the collaboration: Be clear about what the collaboration involves. This could be a shoutout exchange, a guest appearance in a video, or a joint live session.
  • Share each other's content: Share each other's posts on your Instagram Stories or feed. This will help both parties reach a wider audience.
  • Tag each other: Make sure to tag each other in the collaborative posts. This makes it easy for viewers to visit your profile.
  • Engage with each other's posts: Like and comment on each other's posts. This not only boosts the posts' visibility but also shows a genuine connection between the collaborators.
  • Promote the collaboration: Let your followers know about the collaboration ahead of time. This can generate excitement and anticipation.

9. Collaborate with influencers

Collaborating with Instagram influencers means you team up with popular Instagram users. They have a lot of followers who trust their recommendations. If an influencer shares your content or recommends your profile, their followers are likely to check out your videos. This can increase the number of people who watch your videos, which means you get more views. Listed below are 6 tips to collaborate with Instagram influencers to increase your views.

  • Identify relevant influencers: Find influencers who align with your brand and whose followers would likely be interested in your content.
  • Understand their audience: Review the influencer's audience demographics to ensure it aligns with your target market. This can include factors like age, location, and interests.
  • Clear collaboration goals: Clearly communicate what you aim to achieve from the collaboration, such as increasing video views, gaining new followers, or promoting a product.
  • Negotiate terms: Be clear about what the collaboration will involve. This might include what the influencer will post, when they'll post it, and how they'll tag your account.
  • Promote the collaboration: Let your audience know about the upcoming collaboration to build anticipation. Share posts or stories leading up to the shared content.
  • Engage with the collaborative content: When the influencer shares the collaboration, engage with the post by liking, commenting, or sharing it on your own profile.

10. Leverage user-generated content

User-generated content (UGC) is anything made by users or followers, like pictures, videos, reviews, and more. On Instagram, if you share UGC, it means you're using stuff your followers created. It's great because it helps make a community and shows you value your followers. When you share their stuff, they might share your profile in return. This can give you more views as new people discover your profile. Listed below are 5 tips to leverage user-generated content to boost views to your Instagram videos.

  • Encourage UGC: Motivate your followers to create content related to your brand or topic. This could be through contests, challenges, or simply asking for their input.
  • Promote user-generated videos: Share the best user-generated videos on your Instagram Stories or feed. Make sure to credit the original creator in your post.
  • Create a branded hashtag: Develop a unique branded hashtag for your audience to use when they post related content. This helps you track UGC and can encourage more people to participate.
  • Engage with UGC: Like, comment, and share UGC. This not only boosts the visibility of those posts but also encourages more users to create their own content.
  • Feature UGC on other platforms: If you have other social media platforms or a website, consider featuring UGC there as well. This can motivate your followers to create high-quality content in the hopes of being featured.

11. Run video contests or challenges

A video contest or challenge on Instagram is when you ask your followers to make and share a specific kind of video. It could be about anything, like making a funny dance or sharing a recipe. When followers join in, they will share their videos and tag you. This can bring more people to your profile to watch your videos, leading to more views. Listed below are 6 tips to run Instagram video contests or challenges for boosting your views.

  • Set clear guidelines: Make sure the rules for your contest or challenge are straightforward and easy to understand. Include what the video should contain, how to enter, and how the winner will be decided.
  • Choose an engaging theme: Pick a theme that aligns with your brand or account but is also engaging and fun for your followers.
  • Create a unique hashtag: Having a specific hashtag for your contest can help you track entries and makes it easier for other users to find and view the videos.
  • Promote the contest: Use all your platforms to let your followers know about the contest. The more people who know about it, the more entries you'll get, leading to more video views.
  • Engage with contest entries: Make sure to like, comment, and share contest entries. This not only shows appreciation but also encourages more users to participate.
  • Announce winners publicly: When the contest is over, make a post to announce the winners. This can help bring closure to the event and engage even those who didn't win.

12. Use Instagram Stories

Instagram Stories are photos or short videos that you can post on your Instagram profile. They only stay up for 24 hours, then they disappear. Stories show up at the top of your followers' feeds, which makes them easy to see. If you post interesting and engaging Stories, more people will watch them. The more people who watch your Stories, the more views you'll get on Instagram. Listed below are 6 tips to use Instagram Stories to receive more Instagram views.

  • Create engaging stories: Make your Stories interesting and interactive. Use features like stickers, filters, and text to make them more appealing.
  • Utilize story highlights: Create Highlights to categorize your best Stories. This allows users to revisit your best content, leading to more views.
  • Use the swipe up feature: If you have access to the 'Swipe Up' feature, use it to direct viewers to your longer videos, either on IGTV or elsewhere.
  • Promote new posts: Use Stories to notify your followers when you have a new video post. This can help drive traffic to your feed and increase views.
  • Go live: Live videos on Stories can be an excellent way to engage with your audience in real-time. You can answer questions, showcase products, or simply have a chat.
  • Post consistently: Keep your Stories fresh by posting consistently. This keeps your profile at the top of your followers' feeds, increasing the chances of views.

13. Use IGTV

IGTV is a feature on Instagram that lets you post longer videos, up to an hour long. It's like a mini-TV channel on Instagram. Posting on IGTV can be great for getting more views because people who enjoy watching longer videos can spend more time watching your content. If your IGTV videos are interesting and engaging, people may share them with others, which can lead to even more views. Listed below are 6 tips to use IGTV to increase your Instagram views.

  • Create high-quality videos: IGTV allows for longer videos, so ensure that your content is high quality and engaging enough to keep viewers interested.
  • Write engaging descriptions and titles: Use compelling titles and descriptions to capture attention and draw viewers in. Make sure to include relevant keywords to boost visibility.
  • Promote your IGTV videos: Share previews of your IGTV videos on your Instagram feed and Stories to notify your followers about your new content.
  • Use relevant hashtags: Including relevant hashtags in your video description can help your content reach a broader audience.
  • Engage with your audience: Respond to comments on your IGTV videos to build community and encourage further interaction.
  • Consistent posting: Similar to other aspects of Instagram, consistently posting on IGTV can help retain audience interest and increase video views over time.

14. Utilize Instagram Live

Instagram Live is a tool that lets you broadcast video to your followers in real time as part of your Instagram Stories. People love to watch live videos because they offer a real and unedited experience. This means that when you use Instagram Live, you are likely to get more views. Live videos also appear first in the Stories feed, so they're easy for followers to find. Plus, Instagram notifies your followers when you're live, which can attract more viewers. Listed below are 5 tips to utilize Instagram Live to get more Instagram views.

  • Announce beforehand: Let your followers know when you plan to go live. This can increase anticipation and lead to higher viewership.
  • Engage with viewers: During the live session, respond to comments, answer questions, and interact with your viewers to keep them engaged.
  • Offer value: Whether it's an exclusive look at a new product, a tutorial, a Q&A session, or a collaboration with another influencer, make sure your live session offers value to the viewers.
  • Utilize guest feature: Having a guest or co-host can make your live session more interesting and attract a wider audience.
  • Save and share your live session: After the live session ends, you can save and share it on your IGTV or Stories. This allows those who missed it to view it later, increasing your overall video views.

15. Buy Instagram views

Buying Instagram views involves purchasing views for your videos from third-party providers like us to boost their visibility and social proof. This can make your content appear more popular and attract more organic views, likes, and engagement. It's important to note that while buying views can potentially enhance your online presence and attract a larger audience, it goes against Instagram's rules and policies. Listed below are the 5 steps to follow to buy Instagram views from OMExpo.

  1. Choose a package: We have various options for you to pick from. Choose the package that best suits your needs.
  2. Provide your details: Please share your Instagram username or profile URL with us. Rest assured, we don't need your Instagram password!
  3. Switch account to public: Make sure your Instagram account is set to public. Regrettably, we are unable to offer our services to private accounts.
  4. Complete your payment: You can easily make your payment using one of our accepted payment methods. Don't worry, we use trustworthy payment processors to ensure the safety of your information.
  5. Sit back and relax: Just relax and let us do our work. Once you've placed your order, your views will be delivered to your account within a few hours.

Looking to quickly increase your view count? Visit our service page to buy Instagram views from OMExpo at affordable prices and with fast delivery.

16. Use Instagram ads

Instagram ads are paid posts or stories that businesses can use to reach more people on Instagram. You pay Instagram to show your posts or stories to people who might not follow you yet. They appear in people's feeds or stories like normal posts, but they have a label that says 'sponsored'. These ads can get more people to see your posts, which can lead to more views on your videos. Listed below are 5 tips to use Instagram ads to increase your views.

  • Target the right audience: Use Instagram's powerful targeting options to reach the right people. You can target based on location, demographics, interests, behaviors, and more.
  • Create engaging videos: The videos you use for ads should be high-quality, engaging, and tailored to your target audience. Keep them concise and to the point.
  • Use a clear call-to-action: Encourage viewers to engage with your video ads by using a clear call-to-action (CTA). This could be watching more of your content, visiting your profile, or any other action that aligns with your goals.
  • Test different ad formats: Instagram offers several ad formats, including Stories ads, feed video ads, and IGTV ads. Test different formats to see which ones resonate best with your audience.
  • Monitor and adjust your campaigns: Keep track of your ad performance and be ready to adjust your campaigns based on the results. This can help you optimize for better engagement and more video views.

Interested in exploring Instagram's paid promotion options? Our Instagram ads guide can help you get started.

17. Use Instagram Insights

Instagram Insights is a tool that Instagram gives you to learn more about your followers and how they interact with your posts. It's like a report card for your Instagram account. It tells you information about your followers, like when they're online and what posts they like the most. By understanding what your followers like, you can post more of that type of content and get more views. Listed below are 5 tips to use Instagram Insights to get more views.

  • Know your audience: Use Insights to understand who your followers are, when they're online, and what content they engage with. This can guide you in creating more targeted and engaging videos.
  • Monitor video performance: Keep track of how your videos perform in terms of views, reach, shares, saves, and comments. High-performing videos can indicate the type of content your audience prefers.
  • Identify peak times: Insights can show you when your followers are most active. Posting your videos during these peak times can lead to higher engagement and views.
  • Track engagement over time: Use Insights to monitor changes in engagement over time. If your video views are decreasing, it may be time to adjust your content strategy.
  • Test and learn: Use the data from Insights to test different content types, posting times, and promotional strategies. The results can help you fine-tune your approach to increase video views.

18. Cross-promote on other platforms

Cross-promoting your Instagram on other platforms means sharing your Instagram content or profile on different social media sites like Facebook, Twitter, or LinkedIn. It's a way to tell people on these sites that you have interesting things on your Instagram. This can attract more people to come view your Instagram content. More people viewing means more views! Listed below are 6 tips to cross-promote on other platforms to boost the views on your Instagram videos.

  • Connect your social media accounts: Make sure your Instagram is connected to your other social media accounts. This allows for easy sharing across platforms.
  • Share teasers: Post short clips or screenshots of your Instagram videos on platforms like Facebook, Twitter, or LinkedIn to pique interest and direct traffic to your Instagram.
  • Utilize YouTube: If you have a YouTube channel, consider posting a snippet of your Instagram video and directing viewers to your Instagram for the full video.
  • Promote on your website or blog: Embed your Instagram videos in relevant blog posts or dedicate a section of your website to your Instagram content.
  • Promote in other content: If you create content for other platforms, like podcasts or webinars, mention your Instagram videos and encourage viewers to check them out.
  • Include in newsletters: If you send out newsletters or emails to a subscriber list, include links to your latest Instagram videos.

19. Promote your videos in newsletters or emails

Promoting your Instagram videos in newsletters or emails means telling your email subscribers about your new Instagram videos. You can do this by including a link or a preview of your video in your emails. This way, people who are interested in what you share in your emails might click the link and watch your video on Instagram. It's a good way to get more people to see your videos, especially if you have a large email list. Listed below are 6 tips to promote your Instagram videos in newsletters or emails to get more views.

  • Create a catchy subject line: The subject line is the first thing your email recipients see. Make it interesting and related to the content of the video to entice them to open the email.
  • Include a clear call to action (CTA): This is where you tell the reader what to do next. Make sure to include a clear and compelling CTA, such as "Watch our latest Instagram video now!" or "Check out our new video on Instagram!" with a direct link to the video.
  • Give a sneak peek or summary: Provide a brief description or a preview of what's in the video to pique their interest. You can use enticing language to make the reader curious about what they will see in the video.
  • Use high-quality images: If possible, include a high-quality thumbnail or image from your video. This makes your email visually appealing and gives your recipients a snapshot of your video.
  • Keep it short and sweet: Emails with too much text can be overwhelming. Keep your message concise and focused on the main action you want them to take, which is to view your Instagram video.
  • Share at the right time: Timing is key in email marketing. Make sure to send your newsletter when your audience is most likely to check their emails.

Frequently asked questions

How long does it take to start seeing an increase in Instagram views after implementing these strategies?

The time it takes to see an increase in your Instagram views can vary greatly based on several factors such as your starting point, the quality of your content, and how consistently and effectively you implement these strategies. If you're starting with a small following and have not been posting regularly, it might take a bit longer to build momentum.

For some strategies like using Instagram's geotagging feature, posting at optimal times, or collaborating with influencers, you may notice a difference in your views relatively quickly, often within a few days or a week.

Strategies such as consistently posting high-quality content, engaging with other users, or building a strong hashtag strategy are more long-term investments and it may take several weeks or even a few months to see significant results.

Remember, growing your views is often a gradual process and it's important to stay patient and consistent. It's also crucial to keep testing different strategies and tracking your progress using Instagram Insights to understand what works best for your unique audience. As with any marketing effort, the key is to remain patient and consistent. Sustainable growth on platforms like Instagram is usually a marathon, not a sprint.

What are some common mistakes to avoid when trying to increase Instagram views?

Listed below are 8 common mistakes you should avoid when trying to increase your Instagram views.

  • Ignoring your audience: One of the biggest mistakes you can make on Instagram is to ignore your audience. Always respond to comments and direct messages to show your audience that you value their interaction.
  • Inconsistent posting: Regular posting keeps your followers engaged and shows Instagram's algorithm that your account is active. If you don't post regularly, you risk losing visibility and engagement.
  • Poor quality content: Content quality significantly impacts user engagement. Always ensure your photos, videos, and captions are high-quality and provide value to your audience.
  • Not using hashtags effectively: Hashtags can significantly boost your visibility. Not using them or using irrelevant ones can limit your reach.
  • Ignoring Instagram's features: Instagram provides numerous features like Stories, IGTV, and Live. Ignoring these can lead to missed opportunities for engagement.
  • Not using analytics: Instagram Insights provide valuable data about your posts and audience. Ignoring these insights can prevent you from understanding what type of content works best.
  • Buying low-quality views: While it may be tempting to buy low-quality views to quickly increase your numbers, these often harm your engagement rates. It is better to purchase high-quality views instead, they are a bit more expensive but much safer.
  • Overly promotional content: While it's fine to promote your products or services, constant promotion can deter followers. Aim for a balance of promotional and non-promotional content.

Avoiding these mistakes can increase your chances of growing your Instagram views and creating a more engaged audience.

Can I use all of these strategies to increase views at once, or should I focus on a few at a time?

While it's technically possible to implement all of these strategies at once, it might be more beneficial to focus on a few at a time. This approach allows you to put more effort and concentration into each strategy, thereby increasing its effectiveness.

By trying to implement all strategies at once, you may spread your efforts too thin and not get the most out of each strategy. Furthermore, it can become challenging to determine which strategies are working and which aren't when you're trying to implement them all at once.

A better approach would be to pick a few strategies to start with, implement them, and closely monitor the results using Instagram Insights or other analytical tools. This way, you can better understand the impact of each strategy on your views and engagement. Once you've assessed the effectiveness of those strategies, you can then start incorporating more tactics one by one.

Remember that success on Instagram often involves trial and error, so don't be afraid to experiment and adjust your strategy based on your results and feedback from your audience.

Are there any specific strategies that work best for certain types of content?

Yes, certain strategies outlined in the article can indeed work better for specific types of content on Instagram. Listed below are 6 Instagram strategies to gain more views and the content they work best for.

  • High-quality videos: Instagram is highly visual, so if your content is primarily video-based, focus on creating high-quality, engaging videos. The better your video content, the more likely it is to be viewed and shared.
  • Hashtags: If your content falls under popular or trending categories, using relevant hashtags can significantly boost your visibility. For instance, if you're posting content related to fitness, using popular hashtags like #FitnessMotivation or #WorkoutRoutine can help your content reach the right audience.
  • User-generated content: If your brand has a robust and engaged community, leveraging user-generated content can be particularly effective. Sharing customer reviews, photos, or experiences can create a sense of community and authenticity around your brand.
  • Collaborating with influencers: If you're a brand or a business, collaborations with influencers who align with your brand's values can be very effective. They can expose your products or services to a larger, targeted audience.
  • IGTV and Instagram Live: For longer-form or real-time content like tutorials, interviews, or updates, IGTV and Instagram Live are excellent platforms. They allow for longer videos and direct, real-time interaction with your followers.
  • Cross-promotion on other platforms: If you already have a significant following on other social media platforms, cross-promoting your Instagram content can attract more viewers. This can work particularly well for content like product launches, contests, or unique behind-the-scenes peeks.

Remember, what works best can vary greatly depending on your audience, your content, and your goals. Experimenting with these strategies and tracking your results will provide insight into what works best for your specific content.

Is it recommended to use all available Instagram features to increase views?

Leveraging all available Instagram features can indeed help increase your content's visibility, but it's crucial to use them strategically and in line with your brand and audience preferences.

Different Instagram features serve various purposes and work best for different types of content. For example, Instagram Stories are perfect for sharing behind-the-scenes content, quick updates, or user-generated content, whereas IGTV is better suited for longer-form content like tutorials or interviews. Instagram Live can be used for real-time interaction with your audience, Q&A sessions, or events. Regular posts on your feed can be used for showcasing high-quality images or short videos.

However, while it's important to utilize these features, you should not use them just for the sake of using them. It's essential to consider whether a particular feature aligns with your content strategy, brand voice, and audience expectations. It's also important to ensure that the quality of your content remains high, regardless of the feature used. Bombarding your followers with content on all features can lead to content fatigue and might even drive your audience away.

So, while using all available Instagram features could theoretically increase your views, it's recommended to use them in a way that adds value to your audience, complements your content strategy, and aligns with your brand. Monitoring your engagement metrics and audience feedback will help guide your strategy and determine which features are most effective for your brand.

Are there any specific strategies for gaining more views on Instagram if I have a small number of followers?

Yes, there are specific strategies that can be beneficial for gaining more views on Instagram even if you have a small number of followers. Listed below are 7 strategies to get more views on Instagram with a small follower count.

  • Hashtags: Utilize relevant hashtags on your posts. They can increase your content's visibility by making it discoverable to people who are interested in that topic but may not follow you. Research and use a mix of popular and niche hashtags related to your content to maximize your reach.
  • Engagement: Actively engage with other users on Instagram by liking, commenting on their posts, and participating in their live sessions or stories. This can attract attention to your profile and may prompt users to check out your content.
  • Collaborations: Collaborating with other users, particularly those with a similar or slightly larger follower base, can expose your content to their audience and potentially lead to an increase in views and followers. You can do shout-out exchanges, takeovers, or co-create content.
  • Consistency: Post content regularly. This keeps your account active and lets your followers know when to expect new content. Consistency can lead to higher engagement and views over time.
  • Quality over quantity: Even with a small following, high-quality content can earn more engagement and shares. Make sure your photos and videos are clear, engaging, and relevant to your audience.
  • Instagram Stories and other features: Leverage Instagram Stories, Live, IGTV, and other features. These can provide additional ways for people to discover and engage with your content. For instance, your Live videos may appear on the Explore page, potentially drawing in a new audience.
  • Contests or challenges: Running a contest or a challenge can encourage your existing followers to engage with your content and also share it, bringing it to the attention of their own followers.

Remember, growing your Instagram views takes time and effort. It's not about instant results, but building a loyal and engaged audience. Test different strategies to see what works best for your audience and your type of content.


Increasing your Instagram views doesn't have to be hard. With these strategies, you'll be well on your way to boosting your visibility and getting more out of your Instagram experience. Remember, it's not just about the number of views. It's about connecting with people and sharing something valuable. Remember, these tips are just a starting point. There's always more to learn about Instagram, so keep exploring and trying new things. Happy posting!

Margarita López Vázquez, who was born in Madrid, Spain, in 1990, is the driving force behind's marketing and advertising success. She joined the team in 2015 and, since then, has used her enthusiasm for technology and creativity to put the website on the radar.

Margarita López Vázquez OMExpo Marketer
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