19 Effective Strategies to Get More Instagram Likes

Updated at 08/04/2023

Want to know how to get more likes on Instagram? In this article, we've compiled a list of 19 strategies to increase your Instagram likes. Gaining more Instagram likes is important because it helps increase the visibility and engagement of your posts. By utilizing both paid and free methods to gain likes, you can enhance the reach of your content, attract more attention, and establish credibility.

Having a higher number of likes can also encourage others to engage with your posts and potentially lead to more followers and interactions. Ultimately, increasing your likes can contribute to building a stronger presence on Instagram and achieving your social media goals. Listed below are 19 effective strategies to get more Instagram likes.

  1. Create high-quality content
  2. Post consistently
  3. Post at optimal times
  4. Use relevant hashtags
  5. Create engaging captions
  6. Use geotags on photos
  7. Engage with other users
  8. Share user-generated content
  9. Run contests or giveaways
  10. Cross-promote with a partner
  11. Work with influencers
  12. Use Instagram Stories
  13. Use IGTV
  14. Make Instagram Reels
  15. Broadcast on Instagram Live
  16. Buy Instagram likes
  17. Pay for Instagram ads
  18. Use Instagram Insights
  19. Promote your posts on other platforms

1. Create high-quality content

High-quality content on Instagram refers to posts that are clear, visually appealing, and engaging. This might be a well-composed photo, an entertaining video, or a meaningful story.

It's crucial to create and post high-quality content on Instagram that's interesting or beautiful because you're more likely to catch people's attention. When people enjoy what they see, they're more likely to hit the 'like' button. Listed below are 7 tips to create high-quality content to boost your Instagram likes.

  • Good lighting: Good lighting is critical for high-quality photos. Natural light is usually the best option, so try to take your photos during the day when there's plenty of sunlight. Avoid harsh shadows or too much brightness.
  • Interesting subjects: Make sure your photos have something interesting to catch the eye. This could be a person, a landscape, a building, an animal, a plate of food, or anything else you find interesting.
  • Use filters wisely: Instagram offers a lot of filters, but use them carefully. Some filters can enhance your photo, but others may make it look fake or overly processed.
  • Rule of thirds: Try using the rule of thirds to compose your photos. This means you divide your photo into a grid of nine equal parts and try to place your main subject along these lines or at their intersections. This can help make your photos more balanced and interesting.
  • Edit photos: Use photo editing apps to enhance your photos. You can adjust brightness, contrast, saturation, and other elements to make your photos look their best.
  • Consistent style: Try to keep a consistent style in your photos. This could be a certain color scheme, a specific subject matter, or a certain type of lighting. A consistent style can make your Instagram feed look more appealing as a whole.
  • Quality over quantity: Always aim to post the highest quality photos you can. This means your pictures should be clear and not blurry, with good lighting and interesting subjects.

2. Post consistently

Posting consistently on Instagram means regularly sharing new photos, videos, or stories. It keeps your profile fresh and engaging. When you post regularly, your followers know to look out for your content. This helps keep you on their mind and encourages them to interact with your posts. The more they interact, the more likely they are to like your posts. Consistency can also help Instagram's algorithm show your content to more people, increasing the chance of getting more likes. Listed below are 7 tips to post consistenly on Instagram to gain more likes.

  • Create a schedule: Choose the best times to post on Instagram when your followers are most active. This might be in the morning, at lunchtime, or in the evening. You can use Instagram's Insights feature to find this out if you have a business account.
  • Plan your posts: Plan what you're going to post ahead of time. This can make it easier to keep up a regular posting schedule. You can create a content calendar to organize your posts.
  • Use a post scheduler: There are many apps that allow you to schedule your Instagram posts in advance. This can help you stick to your posting schedule, even when you're busy.
  • Batch create content: Try to take multiple photos or create multiple posts at once. This can save you time and help you post more consistently.
  • Vary your content: Mix up your content to keep it interesting. You might post photos, videos, stories, or reels. Different types of content can attract different types of engagement, which can help get you more likes.
  • Reuse content: Don't be afraid to reuse content that has done well in the past. You can repost old photos or videos, or share user-generated content (with their permission, of course).
  • Stick to your niche: Try to keep your posts related to a specific topic or theme. This can help attract a dedicated audience who is more likely to engage with your content.

3. Post at optimal times

Posting at the right times on Instagram is about understanding the times when your followers are most active on the platform. If you post when they are most active, they are more likely to see and like your content. Each Instagram audience is different, so it's good to experiment and find the best times for you. Listed below are 6 tips to post at optimal times to increase your Instagram likes.

  • Understand your audience: Get to know when your followers are most active. Are they early birds or night owls? This information can help you figure out the best times to post. You can check this in the "Insights" section if you have a business account.
  • Consider time zones: If you have followers from around the world, think about their time zones. You might need to post at a time when both your local and international followers are awake.
  • Try different times: Experiment with posting at different times of the day to see when you get the most likes and comments. What works best for others may not work best for you.
  • Use scheduling tools: There are many tools and apps that allow you to schedule your Instagram posts. You can use these to make sure your posts go out at the optimal times, even if you're not available.
  • Post on weekdays: Some studies suggest that weekdays are the best time to post on Instagram for engagement. Again, this might vary depending on your audience, so it's worth testing.
  • Pay attention to Instagram Insights: This is a tool provided by Instagram to business accounts. It gives you data about when your followers are online, which can help you find your optimal posting times.

4. Use hashtags

Hashtags on Instagram are words or phrases with a # symbol before them. They're used to categorize content. When you use a hashtag, your post can appear on the page for that hashtag. If you use popular and relevant hashtags on Instagram, more people may see your posts. This can increase the chance of getting likes. It's a simple way to reach out to people interested in the same topics as you. Listed below are 7 tips to use Instagram hashtags to get more likes to your posts.

  • Use relevant hashtags: Make sure your hashtags are relevant to your post. Using irrelevant hashtags can annoy users and may lead to your account being flagged.
  • Mix popular and niche hashtags: Using popular hashtags can help your post reach a large audience, but your post might also get lost among the thousands of others. Niche hashtags have fewer posts, so it's easier for yours to stand out. A mix of both can give you the best of both worlds.
  • Don't use too many hashtags: Instagram allows up to 30 hashtags per post, but that doesn't mean you should use that many. A handful of well-chosen hashtags can be just as effective and won't overwhelm your followers.
  • Research your hashtags: Before using a hashtag, check out the other posts using it. Make sure they are similar to yours and that it's a hashtag your target audience would follow.
  • Create a branded hashtag: If you have a business or a personal brand, create a unique hashtag for it. This can help your followers find all your posts in one place.
  • Keep an eye on trending hashtags: If there's a trending hashtag that is relevant to your post, using it can help boost your visibility.
  • Place hashtags correctly: You can put hashtags in the caption or in the first comment. Some people prefer the first comment to keep the caption tidy.

5. Create engaging captions

Captions on Instagram are the descriptions or messages you write below your photos or videos. A good caption can grab attention, make people laugh, or get them to think. This interaction can lead to more likes. So, not only the image but also the words you use can make a big difference in how people respond to your posts. It's a way to express yourself and connect with your followers. Listed below are 8 tips to create engaging captions to boost your likes on Instagram.

  • Keep it clear and concise: While Instagram allows up to 2,200 characters in captions, shorter can often be better. Try to get your message across clearly and concisely to keep your followers' attention.
  • Use a strong opening line: The first line of your caption should grab your followers' attention. This is what they'll see in their feed, so make it count.
  • Ask a question: Asking a question in your caption can encourage your followers to leave a comment. This engagement can help your post get more visibility and likes.
  • Use emojis: Emojis can make your caption more fun and engaging. They can also help break up text and make it easier to read.
  • Include a call to action (CTA): Encourage your followers to do something, like like your post, leave a comment, or check out your website. This can increase engagement and get you more likes.
  • Be authentic: Don't be afraid to show your personality in your captions. Your followers will appreciate your authenticity and are more likely to engage with your posts.
  • Check your spelling and grammar: Simple mistakes can distract from your message. Use a spell checker to make sure your caption is error-free.
  • Tell a story: Telling a story in your caption can make your post more engaging and memorable. It can be a story about the photo, a personal story, or a story about your brand.

6. Use geotags on photos

Geotags on Instagram are like digital address tags you add to your posts. They show where your photo or video was taken. When you use geotags, people searching for that place can find your posts. This can increase the number of people who see your posts, and can lead to more likes. It's a useful tool for making your posts more visible to a larger audience. Listed below are 5 tips to use geotags on Instagram photos for getting more likes.

  • Tag your location: Whenever you post a photo, use the 'Add Location' feature to tag where it was taken. This can help people in the same location find your post.
  • Use popular locations: If you're in a popular location like a famous landmark, city, or event, be sure to tag it. These locations tend to get more traffic, so more people may see your post.
  • Be specific: Instead of just tagging a city, try tagging a specific place within that city, like a restaurant, park, or neighborhood. People looking at posts from that location are more likely to be interested in your content.
  • Think about your audience: Consider where your target audience is likely to be looking. If you're a local business, it makes sense to tag your location. But if you're trying to reach a global audience, you might want to tag larger, more well-known locations.
  • Be careful with privacy: Remember that when you tag a location, anyone can see where you were. So avoid tagging locations that you wouldn't want the public to know about, like your home or workplace.

7. Engage with other users

Engaging with other Instagram users means interacting with them on the platform. This can include liking their posts, commenting on their pictures, or responding to their comments on your posts. When you do this, people are more likely to check out your profile and like your posts in return. Listed below are 7 tips to engage with other Instagram users to get more likes.

  • Reply to comments: When people comment on your posts, make sure to reply. This shows you appreciate their engagement and can encourage them to like and comment on your future posts.
  • Like and comment on other posts: Don't just wait for people to engage with your content. Go out and like and comment on other posts, especially those in your niche. This can help attract attention to your profile.
  • Follow relevant accounts: Follow accounts that are relevant to your interests or your brand. They are more likely to follow back and engage with your content.
  • Be genuine in your interactions: When you comment on other posts, be genuine. Generic comments like "Great post!" can come off as insincere. Instead, make thoughtful comments that show you've really engaged with the post.
  • Use direct messages: If you have a more personal comment or question, consider using Instagram's direct message feature. This can help you build more personal relationships with your followers.
  • Engage with stories and reels: Don't forget about Instagram's other features like stories and reels. You can engage with these just like with regular posts, and they're a great way to connect with your followers in a more casual, spontaneous way.
  • Participate in challenges or trends: If there's a popular challenge or trend going on, join in! This can be a fun way to engage with your community and attract attention to your profile.

8. Share user-generated content

User-generated content (UGC) is when your fans or customers post content about your brand. Sharing their posts shows you value their input, which can make them feel appreciated and more likely to engage with your posts. Plus, their followers can see your brand and might like your content too.

Always remember to ask for permission and give credit when you share UGC. It's a win-win situation: your followers get recognition, and you get more likes. Listed below are 7 tips to share user-generated content to boost your own likes on Instagram.

  • Ask for permission: Before you share someone else's content, make sure to ask for their permission. It's respectful and can help you avoid copyright issues.
  • Give credit: Always give credit to the original creator. This usually involves tagging them in your post. It's a simple way to acknowledge their work and it's just the right thing to do.
  • Choose high-quality content: Just like with your own posts, make sure the UGC you share is high-quality. This means clear images, good lighting, and interesting content.
  • Align with your brand: Make sure the UGC you share aligns with your brand or personal aesthetic. This can help keep your Instagram feed consistent and attractive.
  • Encourage UGC: Encourage your followers to create content that you can share. This could be through competitions, challenges, or simply asking them to tag you in their posts.
  • Engage with the content: When you share UGC, engage with it. This could mean writing an interesting caption, asking a question, or initiating a discussion.
  • Share across different features: Don't just share UGC in your posts. You can also share it in your stories, reels, or IGTV. Different types of content can attract different types of engagement.

9. Run contests or giveaways

Running contests or giveaways on Instagram is when you offer a prize to your followers. This could be a free product, a discount, or some other kind of reward. To enter, you usually ask people to like your post, follow your account, or do some other task. This gets more people to interact with your post, leading to more likes. Listed below are 7 tips to run Instagram contests or giveaways to score more likes.

  • Decide on the prize: The prize should be something that your followers will value. It could be one of your products, a special discount, or something exclusive.
  • Set clear rules: Make sure the rules for entering your contest are clear. You might ask participants to like your post, follow your account, tag a friend, or share your post on their story. Be sure to also let them know when the contest ends and when the winner will be announced.
  • Promote your contest: Share posts about your contest on your feed, stories, and other social media platforms. The more people know about your contest, the more will participate.
  • Use a contest-specific hashtag: This can help you keep track of entries and can also increase the visibility of your contest.
  • Follow Instagram's rules: Instagram has specific rules for running contests and giveaways. Be sure to follow these to avoid any issues.
  • Choose the winner fairly: You can pick the winner randomly or based on criteria like the best comment. Just make sure the process is fair and transparent.
  • Announce the winner: When the contest is over, announce the winner in a post. This can help close the contest and can also create excitement for your next one.

10. Collaborate with other users

Collaborating with other Instagram users is about working together to create and share content. This can mean doing things like shout-outs or shared live videos. When you collaborate, your content can reach their followers and vice versa. This can lead to more likes because people who didn't know about you before can discover you through the person you collaborated with. Listed below are 6 tips to collaborate with other users on Instagram to boost your own likes.

  • Find the right collaborators: Look for users who share your interests and have a similar audience. You can find them through hashtags, comments, or Instagram's explore page.
  • Reach out: Send them a direct message to suggest a collaboration. Be polite and explain why you think a collaboration would benefit you both.
  • Plan your collaboration: This could be a shared post, a takeover of each other's stories, a live video together, or even a real-world event. Make sure it's something that will be interesting to both your audiences.
  • Promote each other: In your collaborative content, make sure to mention each other's accounts. Encourage your followers to check out the other person's content and vice versa.
  • Stay engaged: After the collaboration, stay engaged with each other's content. Like, comment, and share their posts. This can help keep the connection alive and may lead to more collaborations in the future.
  • Be respectful and professional: Treat your collaborators with respect and maintain a professional attitude. Remember, the way you treat others can reflect on you and your brand.

11. Work with influencers

Instagram influencers are people who have a large number of followers and can influence others because of their trustworthiness and authenticity. Working together with an influencer means you're partnering with them to share your content or promote your products or services. This can lead to more likes because the influencer's followers might start following you and liking your posts. Listed below are 7 tips to work with Instagram influencers to increase your likes.

  • Find the right influencer: Look for influencers whose audience matches your target audience. Their content style should also align with your brand.
  • Check their engagement rate: An influencer with many followers but low engagement might not be the best choice. Look for influencers whose followers are actively liking and commenting on their posts.
  • Reach out to them: Send a polite and professional message explaining why you want to collaborate and how you think it would benefit you both.
  • Discuss expectations and compensation: Be clear about what you expect from the influencer and what they can expect from you. This includes compensation, which could be money, free products, or services.
  • Ask for a mention or tag: Request the influencer to mention your Instagram handle or tag you in their posts. This will direct their followers to your profile.
  • Monitor the results: After the influencer shares your content, keep an eye on your engagement. See how many new followers and likes you get. This can help you decide if you want to continue the partnership or look for other influencers.
  • Maintain a good relationship: Even after the collaboration, stay in touch with the influencer. Like and comment on their posts, and consider them for future collaborations.

12. Use Instagram Stories

Instagram Stories are short videos or photos that disappear after 24 hours. They are shown at the top of your followers' feeds. By creating engaging and creative Instagram Stories, you can catch the attention of your followers. When they find your Stories interesting, they're likely to interact, which can mean tapping the like button on your other posts. Also, Stories offer features like polls or question stickers that boost interaction, potentially leading to more likes. Listed below are 7 tips to use Instagram Stories for gaining more likes.

  • Post regularly: Posting stories regularly can help keep your profile at the front of your followers' story feeds. This can increase the chances of them viewing and engaging with your content.
  • Use interactive features: Instagram Stories offer many interactive features, like polls, question boxes, and quizzes. These can encourage your followers to engage with your stories.
  • Add hashtags and location tags: Just like in regular posts, hashtags and location tags can help increase the visibility of your stories.
  • Share behind-the-scenes content: People often enjoy getting a glimpse of what goes on behind the scenes. Sharing this type of content can make your followers feel more connected to you or your brand.
  • Promote your posts in your stories: If you have a new post on your feed, share a preview of it in your story and direct your followers to check it out. This can help increase likes on your posts.
  • Use high-quality images and videos: Make sure the content you share in your stories is clear and visually appealing. Blurry or low-quality content can discourage people from engaging with your stories.
  • Engage with your followers: Respond to the replies and reactions you get on your stories. This can help build relationships with your followers and encourage them to engage more with your content.

13. Use IGTV

IGTV is a feature on Instagram that lets users upload long-form videos, up to 60 minutes long. By creating interesting and engaging IGTV videos, you can attract more viewers to your Instagram profile. When these viewers enjoy your IGTV content, they are more likely to like your videos and other content. This increases your overall Instagram likes. Listed below are 7 tips to use IGTV for boosting your Instagram likes.

  • Choose interesting content: IGTV is meant for videos that are longer than one minute, so choose content that requires more time to explore. This could be a tutorial, a vlog, an interview, or anything else that your audience would find interesting.
  • Quality is key: Make sure your videos are high quality. This means good video resolution, clear sound, and good lighting. Poor quality videos can deter people from watching.
  • Write a catchy title and description: Just like with regular posts, a catchy title and an interesting description can attract more viewers to your IGTV videos. You can also include relevant hashtags in your description to increase visibility.
  • Promote your IGTV videos: Share a preview of your IGTV video in your Instagram feed and stories. This can direct your followers to your IGTV video and increase views and likes.
  • Engage with your viewers: Encourage your viewers to like, comment on, and share your video. Also, make sure to respond to comments to increase engagement.
  • Regular posting: Just like with regular posts and stories, consistency is important. Regular posting can help you stay relevant and keep your audience engaged.
  • Experiment with different content: Try out different types of videos to see what your audience responds to best. The great thing about IGTV is that it gives you the space to experiment with different forms of content.

14. Make Instagram Reels

Instagram Reels are short, fun videos you can create on Instagram. They can be up to 60 seconds long, with options to add music, filters, and effects. By creating engaging Reels, you can attract more people to your profile. When people enjoy your Reels, they are more likely to like them, increasing your overall likes on Instagram. Listed below are 7 tips to make Instagram Reels to increase your likes.

  • Create engaging content: Make your Reels interesting and entertaining. This could involve humor, showing a skill, giving tips, or anything else your audience might enjoy.
  • Use popular music or sounds: Using trending audio can increase the chances of your Reel being discovered by more people.
  • Add text and effects: Use Instagram's editing tools to add text, filters, and effects to your Reels. This can make your videos more engaging and fun.
  • Use hashtags: Just like with regular posts, adding relevant hashtags can help increase the visibility of your Reels.
  • Share your Reels on your feed: Sharing your Reels on your Instagram feed can expose them to more of your followers and increase views and likes.
  • Engage with your audience: Encourage viewers to like, comment on, and share your Reels. Also, respond to comments to boost engagement.
  • Post regularly: Just like with all other Instagram features, regular posting is key. The more consistently you post, the more chances you have of engaging your audience and gaining more likes.

15. Broadcast on Instagram Live

Instagram Live is a feature where you can stream video in real time to your followers. It's a great way to connect with your audience directly and get more likes. When you go live, your followers get a notification, which can lead to immediate engagement. Live videos often lead to more likes because they're interactive, personal, and engaging. Just be sure to announce when you'll go live in advance, so your followers can plan to join. Listed below are 6 tips to broadcast on Instagram Live to increase your likes.

  • Plan your live session: Think about what you want to do during your live video. It could be a Q&A, tutorial, interview, or just a casual chat. Having a plan can help make your live session more engaging.
  • Promote it beforehand: Let your followers know in advance when you're going live. You can do this through posts or stories. This gives them a chance to tune in when you're live.
  • Engage with your viewers: During your live session, interact with your viewers. Respond to their comments, answer their questions, and acknowledge their presence. This interaction can encourage them to engage more with your content.
  • Keep it interesting: Try to make your live session as entertaining and engaging as possible. Remember, your viewers could leave at any moment if they lose interest.
  • Use good lighting and sound: Make sure your viewers can see and hear you clearly. Good lighting and sound can improve the viewer's experience.
  • Save and share your live video: After your live session, you can save and share the video on your Instagram stories. This allows people who missed your live session to watch it and can increase your likes and engagement.

16. Buy Instagram likes

Buying Instagram likes is the practice of purchasing likes for your Instagram posts from third-party services like us. It is done to increase the number of likes on your posts, giving the appearance of higher popularity and engagement. Please note that buying likes violates Instagram's rules and policies. It is crucial to understand the potential risks associated with these services. Listed below are the 5 steps to follow to buy Instagram likes from OMExpo.

  1. Choose a package: We offer different options for you to choose from. Select the package that suits your requirements the most.
  2. Provide your details: Please provide your Instagram username or profile URL. Don't worry, we don't require your Instagram password!
  3. Switch account to public: Make sure your Instagram account is set to public. Regrettably, we are unable to offer our services to private accounts.
  4. Complete your payment: You can easily make your payment using one of our accepted payment methods. Don't worry, we use reliable payment processors to ensure the safety of your information.
  5. Sit back and relax: Simply sit back and relax as we work our magic. Once you've placed your order, your likes will be delivered to your account within a few hours.

Looking to boost the likes of your Instagram posts by paying for them? Visit our service page to buy Instagram likes from OMExpo at affordable prices and with fast delivery.

17. Pay for Instagram ads

Instagram Ads is a tool you pay for to show your posts to more people. These are not just your followers, but also others who might be interested in your content. Using Instagram ads can help you get more likes because your posts reach a larger audience. The more people see your posts, the more likes you can get. Just remember, good content is key even when using ads, so make sure your posts are engaging and interesting. This can lead to more likes. Listed below are 7 tips to pay for Instagram ads to increase your likes.

  • Set a clear goal: Before creating an ad, know what you want to achieve. Is it to increase likes, get more followers, or promote a product or service? Your goal will guide your ad creation process.
  • Target the right audience: Instagram allows you to target your ads to specific groups of people. This could be based on age, location, interests, and more. Targeting your ads to the right audience can lead to more engagement.
  • Create engaging content: Make your ads interesting and attractive. Use high-quality images or videos, catchy captions, and strong calls to action.
  • Choose the right ad type: Instagram offers different ad formats such as photo, video, carousel, and stories ads. Choose the one that best suits your content and goal.
  • Use relevant hashtags: Just like with regular posts, hashtags can increase the visibility of your ads.
  • Monitor your ads: Once your ad is running, keep track of its performance. Instagram provides insights like how many people saw your ad, how many engaged with it, and more. Use these insights to improve your future ads.
  • Test different ads: Don't be afraid to try out different types of content, formats, and targeting options. This can help you find out what works best for you and your audience.

18. Utilize Instagram Insights

Instagram Insights is a tool that shows you how your posts are doing. It tells you things like how many people saw your post, where they came from, and how many likes you got. By using Instagram Insights, you can see what types of posts your followers like best. This can help you create more posts like those, which can get you more likes. It's like a roadmap to understanding what your audience enjoys. Listed below are 5 tips to utilize Instagram Insights receive more likes.

  • Know your audience: Insights can tell you a lot about your followers like their age, gender, location, and the times they're most active on Instagram. Use this information to tailor your content to your audience and post at optimal times.
  • Understand your post performance: Insights shows you how each of your posts perform in terms of likes, comments, shares, and saves. Look at your top-performing posts and try to understand what made them successful. Was it the type of content, the time it was posted, the hashtags used? Use these insights to improve your future posts.
  • Track engagement over time: Keep an eye on your likes, comments, and shares over time. Are they increasing, decreasing, or staying the same? This can help you understand if your overall Instagram strategy is working.
  • Use the "Reach" and "Impressions" data: Reach shows the number of unique accounts that have seen your post, while Impressions show the total number of times your post has been seen. If a post has a high reach but low likes, it might mean the content wasn't engaging enough to make people like it.
  • Test, analyze, repeat: Use Insights to test different types of content, posting times, and hashtags. Then, analyze the results and repeat what works best.

19. Promote your posts on other platforms

Promoting your Instagram posts on other platforms is a simple way to get your content in front of more eyes. When you share your posts on places like Facebook, Twitter, or your personal blog, you reach more people. These new people might like what they see, visit your Instagram, and like your posts. So, sharing your posts outside of Instagram can bring new people who might give you more likes. Listed below are 7 tips to promote your Instagram account on other platforms to boost the likes on your posts.

  • Share on Facebook: Since Facebook owns Instagram, these two platforms work well together. You can easily share your Instagram posts on your Facebook page or profile.
  • Tweet it: You can also share your Instagram posts on Twitter. Although the post won't show up as an image (it will be a link), it can still attract your Twitter followers to your Instagram.
  • Link in bio: If you have a website or a blog, you can add a link to your Instagram profile in your bio or about section.
  • Embed in blog posts: If you write blog posts, you can embed your Instagram posts in them. This can be particularly effective if the content of the post is relevant to the blog.
  • Share on other platforms: Don't forget about other social media platforms like LinkedIn, Pinterest, or Snapchat. The more places you share your post, the more visibility it gets.
  • Email newsletters: If you have an email newsletter, you can include your Instagram posts in it. Or, you can just include a link to your Instagram profile.
  • Cross-promotion: Partner with other users or brands for cross-promotion. You promote their posts on your other platforms, and they do the same for you.

Frequently asked questions

How long does it take to start seeing an increase in Instagram likes after implementing these strategies?

The time it takes to start seeing an increase in Instagram likes after implementing these strategies can vary depending on several factors such as the current engagement level of your account, the quality of your content, and how consistently you implement these strategies.

For some, noticeable improvements might be seen within a few weeks of consistent high-quality posting, regular engagement with other users, and strategic use of features like Instagram Stories, IGTV, and Reels. For others, especially newer accounts or those with a smaller following, it might take a few months to see a significant increase in likes.

Remember that growing on Instagram is often a gradual process that requires consistency, patience, and continuous experimentation. What works for one account might not work for another, so it's important to monitor your results using Instagram Insights and adjust your strategies as necessary. Also, the goal should always be to build authentic and engaged followers rather than just focusing on the number of likes.

Should I use these strategies to gain more likes one at a time, or all at once?

When implementing these strategies to gain more likes on Instagram, it's advisable to approach them strategically rather than all at once. It's important to understand your audience, what type of content they respond to, and how different strategies impact your engagement.

Start by focusing on a few key areas, such as improving the quality of your content, engaging with other users, and using relevant hashtags. Monitor your progress using Instagram Insights to understand which strategies are most effective for your audience.

Once you're comfortable with these tactics, you can gradually introduce more strategies into your approach. For example, you might begin experimenting with Instagram Stories, IGTV, or collaborating with influencers. Remember, what works best will vary depending on your specific audience and the nature of your content.

Consistency and patience are key here. Developing a strong presence on Instagram is typically a gradual process, so don't be discouraged if you don't see immediate results. Keep experimenting with different strategies, refining your approach based on your Insights data, and focusing on building genuine relationships with your audience.

Are there any specific strategies to boost likes that work best for certain industries or niches?

Yes, certain strategies to boost Instagram likes may indeed be more effective in certain industries or niches. Listed below are 5 strategies and the industries or niches they are the most effective for.

  • High-quality content: This is universally important across all industries. However, the type of content that's considered "high-quality" may differ. For instance, in the fashion industry, visually appealing images and videos are paramount, while informative posts may resonate better in educational niches.
  • Hashtags: The effectiveness of hashtags can vary widely by niche. Some communities actively follow and engage with specific hashtags, making them a powerful tool for increasing visibility.
  • Collaboration: The impact of collaborations can also depend on the industry. In industries with high-profile influencers or popular public figures, such as beauty, fashion, or fitness, collaborations can significantly boost likes.
  • User-generated content: Some industries naturally lend themselves to user-generated content more than others. For example, travel and lifestyle brands often find that sharing user-generated content is a great way to engage their community and show real-world applications of their products or services.
  • Instagram Stories, IGTV, and Reels: The use of these features can depend on the nature of the content you're creating. Tutorials might work better as IGTV videos or Reels, while behind-the-scenes content might be more suited to Stories.

Remember to use Instagram Insights to track your progress and understand what works best for your specific audience and niche. Your audience's behavior and preferences are the ultimate guides to fine-tuning your strategies.

Is it a good idea to use all the features Instagram offers in order to get more likes?

Yes, using all the features Instagram offers can indeed be a good idea to increase engagement and get more likes. However, this should be balanced with your specific audience's preferences and your capacity to consistently create quality content across these features. Listed below are 4 tips that will help you to use the features of Instagram to get more likes.

  • Diversifying your content: Instagram offers multiple ways to share content, including standard posts, Stories, Reels, IGTV, and Live. Using a variety of these features can help reach different segments of your audience and provide diverse ways to engage with your content, which can result in more likes.
  • Exploiting unique advantages: Each Instagram feature has unique advantages. For example, Stories offer a casual and immediate way to connect with your audience, while IGTV allows for longer, more in-depth content. Understanding and leveraging these differences can boost your engagement.
  • Consistency is key: While using all features can boost likes, remember that consistent posting of quality content is critical. If using all features means spreading yourself too thin or reducing content quality, it may be better to focus on a few features that resonate most with your audience.
  • Audience preferences: Ensure you're aligning with your audience's preferences. If they prefer a specific type of content, such as IGTV videos over Stories, it's best to focus more on what they enjoy to drive engagement.

Ultimately, it's beneficial to experiment with various features to see what yields the best results for your specific audience and brand. Utilize Instagram Insights to track your progress and understand what resonates with your followers.

What are some common mistakes to avoid when trying to increase Instagram likes?

Listed below are 6 common mistakes to avoid when increasing Instagram likes.

  • Ignoring quality: Prioritizing quantity over quality is a common pitfall. While frequent posting is beneficial, ensure that the quality of your content isn't compromised. High-quality, engaging content is more likely to attract likes and followers.
  • Neglecting engagement: Failing to engage with your followers is another mistake. Responding to comments and interacting with your audience helps to build a loyal community who are more likely to consistently like and interact with your content.
  • Inconsistent posting: Posting too sporadically can reduce visibility and engagement. Consistency in posting is vital, as it keeps your content in the feeds of your followers and increases the likelihood of engagement.
  • Using irrelevant hashtags: Using popular but irrelevant hashtags in hopes of gaining visibility can actually have a negative effect. It can lead to audiences ignoring or even blocking your content. Be sure to use relevant and specific hashtags to reach the right audience.
  • Buying cheap low quality likes: While tempting, buying cheap low-quality likes is a strategy to avoid. It's against Instagram's policies, and it can lead to penalties. Moreover, these likes are often from inactive or fake accounts and don't increase genuine engagement or followers. If you're considering buying likes, it's important to choose high-quality ones, such as the ones offered by OMExpo.
  • Overlooking Instagram Insights: Ignoring the analytical data provided by Instagram Insights can lead to a misunderstanding of what your audience prefers. Use the tool to learn about follower behavior and preferences, and adapt your strategies accordingly.

By avoiding these mistakes, you can build a more effective strategy for increasing your likes on Instagram. Remember, gaining likes and followers is a gradual process that requires consistent effort and engagement.


Getting more likes on Instagram isn't just about posting pretty pictures. It takes strategy, creativity, and a bit of work. But with tips on this page, you're well on your way to seeing those likes roll in. Remember, the key to getting more likes is to create engaging content that people want to interact with. Try different strategies, see what works best for you, and keep refining your approach. Good luck and happy posting!

Margarita López Vázquez, who was born in Madrid, Spain, in 1990, is the driving force behind's marketing and advertising success. She joined the team in 2015 and, since then, has used her enthusiasm for technology and creativity to put the website on the radar.

Margarita López Vázquez OMExpo Marketer
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