17 Effective Strategies to Get More Instagram Followers

Updated at 08/04/2023

Want to know how to get more followers on Instagram? In this article, we've compiled a list of 17 strategies to increase your Instagram followers. Getting more followers followers on Instagram is important because it helps increase your reach and visibility on the platform. By utilizing both free and paid methods to gain followers, you can attract a larger audience, boost engagement, and establish credibility.

With more followers, you have a greater opportunity to connect with your target audience, promote your brand or content, and potentially drive more traffic or sales. Ultimately, having a substantial and engaged follower base can contribute to your overall success on Instagram. Listed below are 17 effective strategies to get more Instagram followers.

  1. Find your target audience
  2. Optimize your Instagram profile
  3. Post high-quality content
  4. Stay consistent with your posting
  5. Use hashtags
  6. Engage with other users
  7. Collaborate with influencers
  8. Run contests and giveaways
  9. Use Instagram Stories
  10. Use IGTV
  11. Utilize Instagram Live
  12. Create Instagram Reels
  13. Share user-generated content
  14. Buy Instagram followers
  15. Buy Instagram ads
  16. Use Instagram Insights
  17. Promote your Instagram on other platforms

1. Find your target audience

Finding your target audience on Instagram means identifying the group of people most likely to be interested in your content, products, or services. This could be based on age, location, interests, or other factors. By understanding and targeting this audience, you can tailor your content to their preferences. This makes your profile more appealing to them, which can help gain more followers. It's about connecting with the right people who genuinely value and engage with your content. Listed below are 10 tips to find your target audience on Instagram.

  • Know their demographics: Understand who you want to reach on Instagram. Consider their age, gender, location, and occupation. For example, if you're a fashion brand, think about young adults who are interested in the latest trends.
  • Discover their interests: Find out what your ideal followers are passionate about. Think about other accounts they might follow. For instance, if you run a bakery, your followers might also enjoy following food bloggers, recipe accounts, or local food events.
  • Understand their behaviors: Learn how your ideal followers engage on Instagram. Do they comment or share posts often? Do they prefer videos or images? This knowledge will help you tailor your posts for maximum interaction.
  • Address their challenges and needs: Identify the issues your content can solve for your followers. Maybe you offer home organization tips or workout inspiration. By catering to their needs, you can provide valuable content that attracts loyal followers.
  • Utilize Instagram's tools: Take advantage of surveys, industry insights, and Instagram's built-in analytics tools to understand your audience better. These tools provide valuable information about your followers' preferences and behavior.
  • Analyze engagement metrics: Pay attention to the number of likes, comments, and shares your posts receive. This data will help you understand which type of content resonates the most with your audience.
  • Study popular hashtags and trends: Stay updated with the latest hashtags and trends in your niche. Incorporating relevant hashtags and participating in popular trends can help you reach a wider audience and increase your visibility on Instagram.
  • Monitor audience feedback: Pay attention to the comments, direct messages, and feedback you receive from your followers. This information can provide valuable insights into their preferences, concerns, and expectations.
  • Conduct audience surveys: Consider conducting your own surveys to gather specific feedback from your audience. This direct feedback can help you gain a deeper understanding of your audience's preferences, interests, and opinions.
  • Track follower growth and demographics: Keep an eye on your follower growth rate and the changes in your audience demographics over time. This data can help you identify successful tactics and make informed decisions to optimize your content for growth.

2. Optimize your Instagram profile

Optimizing your Instagram profile means setting it up in a way that attracts and retains followers. This includes using a clear profile picture, writing a catchy bio that tells people what you do, and including relevant links. A well-optimized profile looks professional and gives a good first impression, increasing the chances of people hitting the 'follow' button. It makes your profile easy to understand and attractive, helping you gain more followers. Listed below are 6 tips to optimize your Instagram profile to attract more followers.

  • Choose a clear and relevant username: Pick a username that reflects your brand or personal identity and is easy to remember. Avoid using complex or irrelevant usernames.
  • Use a high-quality profile picture: Select a clear and visually appealing profile picture that represents your brand or yourself. It should be recognizable even in a small size.
  • Write a compelling bio: Craft a concise and engaging bio that tells people who you are and what you offer. Use keywords related to your niche or expertise, and include any relevant hashtags or mentions.
  • Add a link to your website or relevant content: Include a clickable link in your bio to drive traffic to your website, blog, or any other content you want to promote. Update this link periodically to direct followers to different destinations as needed.
  • Utilize Instagram Highlights: Create and organize Highlights on your profile to showcase your best content or important information. This allows visitors to quickly get a glimpse of what you offer.
  • Consistency in aesthetics: Maintain a consistent visual theme or aesthetic in your posts to create a cohesive and appealing feed. Use similar filters, colors, or styles to create a visually pleasing and recognizable brand image.

3. Post high-quality content

High-quality content on Instagram means posts that are clear, appealing, and engaging. This can be bright, crisp photos, catchy captions, or fun videos. It's all about providing value to your followers, whether it's entertainment, inspiration, or information.

It's very important to post high-quality Instagram content regularly, people will want to follow you to see more of your posts. It's a great way to attract new followers and keep the existing ones interested. Listed below are 8 tips to create and post high-quality Instagram content for gaining followers.

  • Use good lighting: Take photos or videos in well-lit environments to ensure clear and visually appealing content.
  • Find your unique style: Develop a consistent visual theme or aesthetic that reflects your brand or personal style. This creates a cohesive and recognizable look for your content.
  • Focus on composition: Pay attention to the arrangement and framing of your photos or videos. Experiment with different angles, perspectives, and focal points to create interesting and visually pleasing content.
  • Edit for enhancement: Use editing tools or apps to enhance the quality of your content. Adjust brightness, contrast, and colors to make your visuals more vibrant and eye-catching.
  • Incorporate storytelling: Share stories or narratives through your captions, visuals, or videos. Engage your audience with compelling and relatable content that resonates with them.
  • Be authentic: Show your true self and share genuine moments. Authenticity helps build a connection with your audience and makes your content more relatable.
  • Provide value: Create content that educates, entertains, or inspires your audience. Offer tips, insights, or unique perspectives that provide value and make your followers want to keep coming back for more.
  • Experiment and diversify: Try different content formats, such as photos, videos, carousels, or Stories, to keep your feed dynamic and engage different preferences of your audience.

4. Stay consistent with your posting

Staying consistent with your Instagram posting means you regularly share posts at a steady rate, like once a day or a few times a week. By doing this, you keep your profile fresh and give people a reason to follow you. If they see that you post frequently, they know they can expect new content from you. This can lead to more people following you, as they don't want to miss out on your latest posts. Listed below are 8 tips to stay consistent with your posting on Instagram for increasing followers.

  • Create a content schedule: Plan and organize your posts in advance with a content calendar. This helps you stay organized and ensures a consistent flow of content.
  • Set a posting frequency: Determine how often you want to post on Instagram, whether it's daily, a few times a week, or weekly. Choose a frequency that works best for you and your audience.
  • Use reminders or alarms: Set reminders or alarms on your phone to notify you when it's time to post. This helps you stay on track and ensures you don't forget to share your content.
  • Batch create content: Dedicate specific time slots to create multiple posts at once. This allows you to have a bank of content ready to be posted, making it easier to stay consistent even during busy periods.
  • Utilize scheduling tools: Take advantage of scheduling tools or Instagram's built-in scheduling feature to plan and queue your posts in advance. This allows you to maintain consistency even when you're not actively posting.
  • Repurpose or recycle content: Don't be afraid to repurpose or recycle your existing content. You can update or republish older posts, create variations of successful content, or share content from your archives to maintain consistency.
  • Stay motivated and inspired: Keep your passion for creating content alive by seeking inspiration, staying updated with trends, and exploring new ideas. Enjoy the process and let your creativity shine through your posts.
  • Analyze your insights: Regularly review your Instagram analytics to understand your audience's preferences and the performance of your posts. Utilize this data to improve your content strategy and find the optimal times to post that connect well with your followers.

5. Use hashtags

Hashtags are words or phrases with a # before them. They help categorize your Instagram posts, making them discoverable by other users. If you use relevant Instagram hashtags, people interested in those topics can easily find your posts. This can lead to more people following you because they are interested in the same things you're posting about. Hashtags improve the visibility of your posts, connecting you with potential new followers. Listed below are 6 tips to use hashtags on Instagram to boost your followers.

  • Choose relevant and specific hashtags: Choose hashtags that are relevant to the content of your post and the interests of your target audience. Be specific rather than using generic or overly broad hashtags. For example, if you're posting about a recipe, use hashtags like #foodrecipe or #cookinginspiration rather than just #food.
  • Explore popular and niche hashtags: Strike a balance between using popular hashtags and niche-specific ones. Popular hashtags can expose your content to a wider audience, but they also face intense competition. Niche hashtags, on the other hand, may have a smaller audience but can attract users with a genuine interest in your content.
  • Research and analyze hashtags: Look for hashtags that are commonly used within your industry or niche. Analyze the engagement and popularity of these hashtags by checking the number of posts and the level of interaction they receive. This can help you identify the most effective hashtags for your content.
  • Mix popular and less popular hashtags: Combine a mix of hashtags with varying popularity. Using only highly popular hashtags can make your posts quickly disappear in a sea of content. Including some less popular or long-tail hashtags can help your posts stand out and reach a more targeted audience.
  • Keep an eye on trending hashtags: Stay updated on current trends and events, and incorporate relevant trending hashtags into your posts when appropriate. This can boost the visibility of your content and attract users searching for trending topics.
  • Hashtag limit and placement: Instagram allows up to 30 hashtags per post, but using all 30 may not be necessary. Experiment with different numbers of hashtags and find a balance that works for you. Consider placing hashtags in the caption or the first comment of your post, whichever feels more seamless and visually appealing.

6. Engage with other users

Engaging with other Instagram users means interacting with them by liking, commenting on their posts, or responding to their comments on your posts. By engaging, you make your presence known, which could interest them in your profile and content. If they find your content appealing, they are likely to follow you. Regular interaction fosters a sense of community, encouraging others to follow and engage with you in return. Listed below are 8 tips to engage with others to gain more followers on Instagram.

  • Respond to comments: Reply to comments on your posts, showing appreciation and starting conversations with your followers.
  • Like and engage with their content: Like and leave genuine comments on other users' posts to grab their attention and foster connections.
  • Follow relevant accounts: Follow accounts that align with your interests or niche. This can help attract their followers to check out your profile.
  • Use mentions and tags: Mention or tag other users in your posts or Stories when it's relevant. This can encourage them to engage with your content and potentially share it with their followers.
  • Participate in conversations: Join discussions in the comments section of popular posts or in relevant hashtags to increase your visibility and engage with a wider audience.
  • Collaborate with others: Partner with other Instagram users or brands in your niche to create content together or cross-promote each other's accounts. This can introduce your profile to their followers and vice versa.
  • Utilize Instagram Stories: Use features like polls, questions, or quizzes in your Stories to encourage engagement and interaction with your audience.
  • Show appreciation: Recognize and appreciate your followers by sharing user-generated content or giving shoutouts to those who support your account.

7. Collaborate with influencers

Collaborating with influencers on Instagram involves teaming up with popular Instagram users who have a large following. They could mention or feature you in their posts or stories, helping you reach their followers. If these followers find your content interesting, they might follow you. Collaborating with influencers can significantly expand your reach and potentially increase your follower count. Listed below are 8 tips to collaborate with Instagram influencers to get more followers.

  • Find relevant influencers: Look for influencers who align with your brand or niche. Consider their content, audience, and engagement rates to ensure a good fit.
  • Establish mutual benefits: Clearly communicate the value both parties will gain from the collaboration. This could be exposure to a new audience, content creation, or product/service promotion.
  • Reach out with a personalized message: Send a friendly and personalized message to the influencer, explaining why you're interested in collaborating and how it can benefit them and their audience.
  • Offer something of value: Provide an incentive that appeals to the influencer, such as free products, exclusive discounts, or the opportunity to be featured on your account.
  • Collaborate on content creation: Discuss and plan the type of content or campaign you'd like to create together. Ensure it aligns with both your brand identities and resonates with their audience.
  • Set clear expectations: Define the deliverables, timeline, and any specific requirements for the collaboration. This helps avoid misunderstandings and ensures a smooth partnership.
  • Promote the collaboration: Once the content is created, both you and the influencer should promote it on your respective accounts, encouraging your followers to check out the collaboration.
  • Track and evaluate results: Monitor the performance of the collaboration by tracking metrics like engagement, reach, and follower growth. Assess if the partnership helped you achieve your goals.

8. Run contests and giveaways

Running contests and giveaways on Instagram means setting up events where users can win prizes. This often involves asking participants to follow your account, like a post, or tag a friend in the comments. This way, your posts get more visibility, your follower count can increase, and your engagement can improve as people take part in these activities. Contests and giveaways can make your account more interesting and rewarding for users. Listed below are 10 tips to run Instagram contests and giveaways to get more followers.

  • Define your goals: Determine the objective of your contest or giveaway, such as increasing follower count, boosting engagement, or promoting a specific product or service.
  • Choose a compelling prize: Select a prize that is relevant to your target audience and generates excitement. It could be a product, service, discount, or an exclusive experience.
  • Set clear entry rules: Clearly communicate the rules for participation, including how to enter, any specific requirements, and the duration of the contest or giveaway.
  • Create an eye-catching post: Design a visually appealing post that showcases the prize and clearly explains how to enter. Use attention-grabbing captions and hashtags to maximize reach.
  • Encourage engagement: Prompt participants to like, comment, tag friends, or share the post to increase engagement and reach. This helps to spread the word about your contest or giveaway.
  • Utilize contest-specific hashtags: Create a unique hashtag for your contest or giveaway. Participants can use this hashtag when entering, allowing you to track entries and increase visibility.
  • Select a winner fairly: Use a random selection method or clearly defined criteria to choose the winner. Announce the winner publicly and promptly.
  • Follow legal and platform guidelines: Familiarize yourself with Instagram's guidelines and any legal requirements for running contests or giveaways to ensure compliance.
  • Engage with participants: Interact with participants by responding to their comments, thanking them for participating, and creating a sense of community around the contest or giveaway.
  • Promote the contest or giveaway: Spread the word about your contest or giveaway through your other social media channels, email newsletter, or website to maximize participation and exposure.

9. Use Instagram Stories

Instagram Stories are temporary posts that allow users to share engaging content that disappears after 24 hours. They can help get more Instagram followers by providing an opportunity to connect with your audience on a personal level, encourage interaction through interactive features, and create a sense of exclusivity. By utilizing Instagram Stories effectively, you can increase your visibility, engage with your audience, and attract more followers to your account. Listed below are 7 tips to use Instagram Stories to boost your follower count.

  • Post engaging content: Use Stories to share interesting and engaging content. This can be behind-the-scenes peeks, day-in-the-life snippets, quick tips, or even fun polls and quizzes.
  • Use features: Make use of features like location tags, hashtags, stickers, polls, and more. These features make your Stories more interactive and can help them get discovered by more people.
  • Highlight your best Stories: Use the 'Highlights' feature to save your best Stories to your profile permanently. This gives potential followers a quick look at what they can expect from your content.
  • Post regularly: The more frequently you post, the more likely you are to appear at the start of your followers' Stories feeds, keeping you at the top of their minds.
  • Interact with followers: Use Stories to interact with your followers. Ask for their opinions, answer their questions, or simply respond to their messages. This can help build a sense of community and encourage people to follow you.
  • Promote your posts: Use Stories to promote your regular Instagram posts. This can draw more attention to your posts and encourage people to check out your profile.
  • Collaborate with others: Partner with another user or brand and appear on each other's Stories. This can expose you to a new audience and potentially gain you more followers.

10. Use IGTV

IGTV is a feature on Instagram for sharing longer videos with your followers. It can help get more Instagram followers by allowing you to showcase engaging content and establish your expertise. With IGTV, you can capture your audience's attention, provide valuable content, and attract new followers. By using IGTV effectively, you can expand your reach and gain more followers on Instagram. Listed below are 7 tips to use IGTV to increase your Instagram followers.

  • Create high-quality content: Unlike Stories, IGTV is better suited for more polished and detailed content. Make sure your videos are clear, well-lit, and visually appealing.
  • Make engaging videos: Your videos should be engaging and valuable to the viewer. This could be through entertainment, education, inspiration, or anything else your audience enjoys.
  • Use a catchy title and description: Grab your viewers' attention with a compelling title. Also, use the description to provide more details about the video. You can include hashtags and profile links in the description.
  • Promote your IGTV videos: Share previews of your IGTV videos in your Stories and feed to draw more attention to them. You can also promote them on other platforms.
  • Interact with your viewers: Encourage viewers to like, comment on, and share your videos. Also, respond to comments to increase engagement.
  • Post consistently: Regularly posting on IGTV can help retain existing followers and attract new ones. So, try to maintain a consistent posting schedule.
  • Use Series: IGTV allows you to group related videos into a series, much like a playlist. This makes it easier for viewers to follow along with serialized content, and it encourages them to come back for more.

11. Utilize Instagram Live

Instagram Live is a feature on Instagram that allows you to broadcast live videos to your followers in real-time. Going live on Instagram allows you to connect with your audience in real-time, engage with them directly through comments, and provide exclusive or interactive content that can attract and retain followers. Listed below are 9 tips to utilize Instagram Live to attract new followers to your account.

  • Plan your content: Have a clear idea of what you want to share or discuss during your live session. Prepare some talking points or an outline to keep the conversation flowing.
  • Promote in advance: Let your followers know ahead of time when you'll be going live. Post about it in your feed or Stories to generate excitement and encourage them to join.
  • Interact with your audience: Encourage your viewers to leave comments and questions during the live session. Respond to their comments, give shoutouts, and make them feel involved and appreciated.
  • Be authentic and personable: Show your genuine self and let your personality shine. Be approachable, friendly, and relatable to connect with your audience on a deeper level.
  • Provide valuable content: Offer useful information, tips, or entertaining content that your audience will find interesting and engaging. Make it worth their time to watch and follow along.
  • Engage consistently: Keep the conversation going throughout the live session. Acknowledge and respond to as many comments as possible to make your viewers feel heard and valued.
  • Save and share the video afterwards: After the live session ends, save the video to your Instagram Story or post it as an IGTV video. This allows those who missed the live session to watch it later and attracts new followers who discover your content.
  • Collaborate with others: Consider collaborating with other Instagram users or influencers for a joint live session. This can help expose your account to a wider audience and attract new followers.
  • Experiment and learn from each session: Pay attention to the engagement and feedback from your live sessions. Take note of what works well and adjust your approach for future sessions to continually improve and attract more followers.

12. Create Instagram Reels

Instagram Reels is a feature on Instagram that lets you create and share short, fun videos set to music or audio. It's like making mini movies to entertain and engage your audience, and it can help attract new followers by showcasing your creativity and personality in a visually engaging format. Listed below are 9 tips to create Instagram Reels to attract new Instagram followers.

  • Showcase your creativity: Use Reels as an opportunity to express your unique ideas, talents, and personality. Be creative and think outside the box to create engaging and entertaining content.
  • Keep it short and catchy: Reels have a maximum duration of 30 seconds, so make sure your content is concise and grabs attention from the start. Hook viewers with an interesting introduction or captivating visuals.
  • Utilize trending songs and effects: Browse through the available music library and effects to add popular and catchy elements to your Reels. Using trending songs or effects can help increase the discoverability of your content.
  • Highlight your niche or expertise: Focus on your niche or area of expertise and create Reels that showcase your knowledge or skills. This can attract followers who are interested in your specific content.
  • Add captions or text overlays: Include captions or text overlays to provide context, convey messages, or add humor to your Reels. This can help make your content more accessible and engaging for a wider audience.
  • Use relevant hashtags: Incorporate relevant hashtags in your Reels to increase their visibility and discoverability. Research popular hashtags in your niche and include them in your captions or as text overlays.
  • Engage with comments and interactions: Respond to comments, questions, and interactions on your Reels to show appreciation and build connections with your audience. Engagement fosters a sense of community and encourages followers to stay engaged.
  • Share across platforms: Share your Reels not only on Instagram but also on other social media platforms to reach a wider audience. This can attract new followers who may discover your content through different channels.
  • Analyze your performance: Monitor the performance of your Reels by checking the number of views, likes, comments, and shares. Use this data to understand what content resonates best with your audience and create more of it.

13. Share user-generated content

User-generated content is any kind of content, like photos or videos, that's created by other users. When you share user-generated content on your Instagram, you're posting work created by your followers. This makes your followers feel valued and seen. It encourages them to interact more with your account, which can lead to more followers. Sharing their content can also expose your account to their followers, who might start following you too. Listed below are 8 tips to share Instagram user-generated content for gaining new followers.

  • Encourage your followers: Prompt your followers to create and share content related to your brand or niche.
  • Seek permission: Always ask for permission before sharing user-generated content to respect the original creator's rights.
  • Give proper credit: Tag and mention the original creator when sharing their content to acknowledge their contribution.
  • Showcase a variety of content: Share a mix of user-generated content to add variety and showcase the diverse perspectives of your followers.
  • Highlight the best content: Select the most captivating and high-quality user-generated content to feature on your profile or in your Stories.
  • Engage with the creators: Interact with the creators by liking their content, leaving comments, and showing appreciation for their contribution.
  • Use a dedicated hashtag: Create a unique hashtag for user-generated content, allowing you to easily discover and share the content generated by your followers.
  • Share the stories behind the content: Whenever possible, share the stories or experiences behind the user-generated content to add depth and personal connection.

14. Buy Instagram followers

Buying Instagram followers refers to the act of purchasing followers from third-party services like us to increase the number of followers on your Instagram account. When an account looks more popular, it creates a snowball effect and naturally draws in new followers. Remember that purchasing followers goes against Instagram's rules and policies. It's important to be aware of the risks involved when using these services. Listed below are the 5 steps to follow to buy Instagram followers from OMExpo.

  1. Choose a package: We have a variety of packages available. Choose the one that best meets your needs.
  2. Provide your details: Please enter your Instagram username or profile URL. Rest assured, we do not need your Instagram password!
  3. Change account to public: Please make sure your Instagram account is set to public. We are unable to provide our services to private accounts. We cannot offer our services to private accounts.
  4. Complete your payment: You can conveniently make your payment using one of our accepted payment methods. Rest assured, we utilize trusted payment processors to ensure the security of your information.
  5. Sit back and relax: Just sit back and relax while we work our magic. After placing your order, your followers will be delivered to your account within a few hours.

Looking to boost your Instagram followers by paying for them? Visit our service page to buy Instagram followers from OMExpo at affordable prices and with fast delivery.

15. Buy Instagram ads

Buying Instagram ads is when you pay to have your posts or account promoted on Instagram. This means that Instagram will show your content to more people, even if they don't follow you. When you buy an ad, you can choose to target certain types of users.

This can help you reach people who are likely to be interested in your content. As these people see your ads, they might decide to follow you. This way, buying Instagram ads can help increase your number of followers. Listed below are 8 tips to buy Instagram ads to increase your followers.

  • Define your target audience: Clearly identify the audience you want to reach with your ads, considering factors such as demographics, interests, and behaviors.
  • Create compelling visuals: Use eye-catching images or videos that grab attention and resonate with your target audience. Ensure your visuals are clear, high-quality, and relevant to your brand or content.
  • Craft engaging ad copy: Write concise and compelling captions or headlines that convey the value of following your account. Use persuasive language to encourage users to take action.
  • Call-to-action: Include a clear call-to-action button in your ad, such as "Follow," to make it easy for users to take the desired action of following your account.
  • A/B testing: Experiment with different ad variations to see which visuals, captions, or targeting options perform best. Continuously test and optimize your ads to improve results.
  • Targeted audience selection: Use Instagram's targeting options to reach users who are likely to be interested in your content or fall within your desired demographics.
  • Set a budget and schedule: Determine your ad budget and schedule to ensure your ads are running consistently and reach your target audience effectively.
  • Monitor and analyze performance: Regularly review your ad campaign's performance metrics, such as reach, engagement, and cost per follower. Use this data to optimize your ads and make informed decisions.

16. Use Instagram Insights

Instagram Insights is a feature that shows you data about who is interacting with your posts and profile. It can show you things like the age, location, and active times of your followers. It also tells you which posts get the most likes, comments, shares, and saves.

This information can help you understand what your followers like. When you know this, you can post more of what they enjoy. This can attract more followers because they see that you post content they are interested in. Listed below are 8 tips to use Instagram Insights to get more followers.

  • Regularly review your Insights: Take the time to explore the analytics provided by Instagram Insights, which offer valuable information about your audience, content performance, and follower growth.
  • Understand your audience demographics: Pay attention to the demographic data provided, such as age, gender, and location, to better understand your followers and tailor your content to their preferences.
  • Identify top-performing content: Analyze the posts that receive the most engagement, reach, and saves. This insight helps you understand what type of content resonates well with your audience and create more of it.
  • Discover optimal posting times: Use the "Followers" tab in Insights to identify the days and times when your followers are most active. Posting during these times can increase the visibility and engagement of your content.
  • Track follower growth: Keep an eye on your follower count over time. Look for patterns or spikes in growth and correlate them with your content or promotional activities to understand what drives follower acquisition.
  • Experiment and adapt: Use the insights gained from Instagram Insights to experiment with different content strategies, posting times, or engagement techniques. Continuously adapt and refine your approach based on the results you observe.
  • Monitor reach and impressions: Keep track of the reach and impressions your posts generate. This helps you gauge the effectiveness of your content in reaching a wider audience and attracting new followers.
  • Engage with your audience: Insights can also provide data on profile visits, website clicks, or email clicks. Utilize this information to engage with your audience beyond Instagram and foster deeper connections.

17. Promote your Instagram on other platforms

Promoting your Instagram on other platforms means sharing your Instagram profile or posts on different social media sites, websites, or blogs. You can do this by sharing a link to your Instagram profile or by embedding Instagram posts into your content.

This can help you get more Instagram followers because it exposes your Instagram content to more people. If they like what they see, they might decide to follow your Instagram profile for more. Listed below are 8 tips to promote your Instagram account on other platforms to boost your follower count.

  • Cross-promote on your other social media channels: Share your Instagram username or links to your Instagram posts on platforms like Facebook, Twitter, or TikTok to encourage your existing followers to connect with you on Instagram.
  • Utilize your website or blog: Add social media buttons or Instagram widgets to your website or blog, making it easy for visitors to discover and follow your Instagram account.
  • Include Instagram links in your email signature: Add a link to your Instagram profile in your email signature, allowing recipients to easily access and follow your account.
  • Collaborate with other influencers or brands: Partner with influencers or brands in your niche and collaborate on cross-promotions. This exposes your Instagram account to their followers and vice versa.
  • Share Instagram content on your blog or website: Embed your Instagram posts or display a live Instagram feed on your blog or website to showcase your Instagram presence and encourage visitors to follow you.
  • Leverage the power of YouTube: Create videos related to your Instagram content and include links or call-to-action in your video descriptions or within the video itself, driving your YouTube audience to your Instagram account.
  • Engage in relevant online communities: Participate in forums, Facebook groups, or online communities related to your niche. Share your Instagram content when appropriate and engage with members to attract potential followers.
  • Use offline marketing materials: Include your Instagram handle on business cards, flyers, brochures, or any other physical marketing materials you distribute, allowing people to connect with you on Instagram.

Frequently asked questions

How long does it take to see results when implementing these strategies for gaining followers?

The time it takes to see results when implementing these strategies for gaining Instagram followers can vary. It depends on factors such as your current follower count, the quality of your content, the level of engagement with your audience, and the consistency of your efforts.

Some users may start seeing an increase in followers within a few weeks, while for others, it may take several months of consistent implementation to notice significant growth. Patience and persistence are key when it comes to growing your Instagram following.

Are there any strategies that are more effective for certain industries or niches?

The effectiveness of these strategies for gaining Instagram followers can vary depending on the industry or niche you are targeting. Certain strategies may resonate more with specific audiences or industries. For example, collaborating with influencers might be highly effective for lifestyle or fashion brands, while user-generated content may work well for travel or food-related accounts.

It's important to consider your target audience, their interests, and the nature of your content when selecting and implementing these strategies. Experimentation and analyzing the results will help you determine which strategies work best for your particular industry or niche.

Can I use these strategies to gain followers for a personal account, or are they more geared towards businesses?

These strategies can be used to gain followers both for personal accounts and businesses on Instagram. While some strategies, such as influencer collaborations or running contests, may be more commonly associated with business accounts, others like optimizing your profile, posting high-quality content, and engaging with other users can be applied to both personal and business Instagram accounts.

The key is to understand your target audience, create compelling content, and actively engage with the Instagram community to attract and retain followers, regardless of whether you are promoting a personal brand or a business.

Are there any strategies to avoid that may result in penalties or negative consequences from Instagram?

Yes, there are certain strategies to avoid. When implementing strategies to gain Instagram followers, it's important to adhere to Instagram's rules and policies to avoid penalties or negative consequences. Listed below are 4 bad strategies to avoid on Instagram.

  • Using irrelevant or excessive hashtags: While hashtags are valuable for visibility, using irrelevant or excessive hashtags purely for the purpose of gaining followers can be seen as spammy behavior. It's essential to use relevant and targeted hashtags that align with your content.
  • Engaging in follow/unfollow tactics: Following a large number of users solely to gain their attention and then unfollowing them afterward is considered poor etiquette and can harm your reputation on the platform.
  • Posting low-quality or repetitive content: Consistently sharing content that lacks quality or originality can lead to a decline in follower engagement and may result in people unfollowing your account.
  • Buying followers: Purchasing followers from third-party services like us goes against Instagram's rules and can result in the suspension or termination of your account. Our services work great, but use them at your own risk!

By avoiding these practices, you can maintain a positive reputation on Instagram and build an organic and engaged following. It's crucial to prioritize authentic growth and provide value to your audience through meaningful content and interactions.

What should I do if I'm not seeing any growth in my follower count despite implementing these strategies?

Listed below are 6 steps you can take if your followers are not growing after implementing these strategies.

  1. Evaluate your content: Assess the quality and relevance of your posts. Are you providing valuable and engaging content that resonates with your target audience? Consider refining your content strategy to better align with the interests and preferences of your followers.
  2. Review your engagement efforts: Are you actively engaging with other Instagram users? Make sure you're consistently liking, commenting, and responding to comments on other people's posts. Building connections and fostering engagement can encourage others to follow you.
  3. Analyze your posting consistency: Check if you're maintaining a regular posting schedule. Consistency is key on Instagram, so ensure you're consistently sharing high-quality content at optimal times when your followers are most active.
  4. Assess your use of hashtags: Review your hashtag strategy. Are you using relevant hashtags that your target audience is likely to search for? Avoid using too many hashtags, as it can make your posts appear spammy. Experiment with different hashtags to find the ones that generate the most engagement and visibility.
  5. Utilize Instagram Insights: Dive into Instagram Insights to gain insights into your content performance. Identify which posts receive the most engagement and analyze the demographics and behaviors of your audience. Use this information to refine your content and engagement strategies.
  6. Seek feedback: Reach out to your existing followers or engage in Instagram communities related to your niche. Ask for feedback on your content, profile, or overall approach. Incorporating their input can help you identify areas for improvement.

Remember, building a following on Instagram takes time and effort. Stay consistent, adapt your approach based on feedback and insights, and continue providing value to your audience. With persistence, you can gradually see growth in your follower count.

How do I measure the success of my follower growth efforts?

Listed below are 6 tips to measure the success of your follower growth efforts on Instagram.

  • Track your follower count: Monitor the growth of your follower count over time. Keep a record of the number of followers you have at regular intervals (e.g., weekly or monthly) to identify any patterns or trends.
  • Analyze engagement metrics: Look at engagement metrics such as likes, comments, and shares on your posts. A higher level of engagement indicates that your content is resonating with your audience and can lead to potential follower growth.
  • Monitor reach and impressions: Pay attention to the reach and impressions of your posts. Reach refers to the number of unique accounts that have seen your content, while impressions represent the total number of times your content has been viewed. Increasing reach and impressions can expose your account to a broader audience, potentially leading to more followers.
  • Assess profile visits: Keep an eye on the number of profile visits your account receives. This metric indicates how many users are interested enough in your content to view your profile. A higher number of profile visits suggests that your posts are attracting attention and may result in increased followers.
  • Utilize Instagram Insights: Take advantage of Instagram's built-in analytics tool, Insights. It provides valuable data on your account's performance, including follower demographics, top-performing posts, and engagement metrics. By analyzing these insights, you can gain a deeper understanding of what works best for your audience and refine your follower growth strategies accordingly.
  • Set goals and benchmarks: Establish specific goals for follower growth and engagement. Determine the benchmarks you aim to achieve within a certain timeframe. Regularly assess your progress and adjust your strategies as needed to ensure you're on track to meet your goals.

By consistently monitoring and analyzing these metrics, you can gauge the effectiveness of your follower growth efforts on Instagram and make data-driven decisions to optimize your strategy for better results.


Gaining followers on Instagram is a bit like making friends in real life. You have to be interesting, friendly, and make an effort to keep the relationship going. It's not just about the number of followers, but about building a community of people who are genuinely interested in what you're sharing.

Remember, there's no magic formula to getting followers instantly (unless you purchase them). It takes time and patience, but if you keep using these strategies, you'll see your follower count grow. So keep posting, keep engaging, and most importantly, keep being you. You've got this!

Margarita López Vázquez, who was born in Madrid, Spain, in 1990, is the driving force behind's marketing and advertising success. She joined the team in 2015 and, since then, has used her enthusiasm for technology and creativity to put the website on the radar.

Margarita López Vázquez OMExpo Marketer
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