Digital Memories

Laura Chaibi, Head of EU APG Research and Insights de Yahoo! Europe

Laura Chaibi will be presenting the results from a primary research study that Yahoo! has run in 3 countries: UK, France and Spain. The outline is:

Digital Memories is a new research study from Yahoo! that aims to understand how we remember things (both aided an unaided), how much the adoption of using digital memory is changing behaviour and the opportunities there are for advertising. In the UK alone:

• 76% distrust reliance on memory alone
• 78% of people use some form of electronic aid to help them remember things
• 77% of people have tried to find an ad online advertising message again

Consumers recognise a big disconnect between how they manage their lives in this digital age and their ability to remember things, and the way display ads expect us to behave; counter to how we manage everything else in our life. Consumers want to be enabled to interact with advertising beyond the ‘now’. How can we build a better relationship between advertising and audiences?, Digital Memories sheds some light into this topic.

Digital Marketing: Success through Relevancy, User Engagement and Innovation - shown on the basis of international case studies

Dorothee Ritz, General Manager Consumer & Online de Microsoft Germany

We all know that audiences are still consuming media – but we now need to become smarter to identify where, when and how. More than ever marketers, media agencies and media owners need to place the consumer at the centre of their thinking. We at Microsoft Advertising invest significantly in both consumer and advertising research to unearth genuine insights that help ourselves and our partners become smarter and plan better in Advertising solutions.

Marketing in the Digital Age

Carlo d'Asaro Biondo, Vice president SEEMEA (Southern and Eastern Europe, Middle East and Africa) de Google

The Internet's new dimensions and what they mean for the future of digital marketing.

Advertising is dead - so how are you going to survive?

Jamie Burke, CEO at 90:10 Group
David Cushman, MD at 90:10 Group

90:10's Jamie Burke and David Cushman confront you with the end of business as usual.

They'll examine how everything you thought you knew about traditional advertising will fail you in the rapidly emerging and increasingly dominant networked world.

They'll explain how the shift from a broadcast world to a network of peers disrupts content creation, distribution and user experience.

And they'll ask what lessons Spain's advertising industry can learn from the peer-powered disruption tearing the UK's media landscape apart.

If you landed in a world without advertising today, would you reinvent it?

Mobile Applications: Potentials and possible relevance as an advertising medium

Dirk Kraus, CEO de YOC AG

From niche to mass market – is the best way to describe last year’s development of so-called ‘mobile applications’. The pioneer and main driver of this development is the Apple Corporation whose app downloads reached the count of 2 billion in September 2009. No wonder Apple’s competitors are quickly jumping on the bandwagon and launching their own mobile application stores one after the other.

The speech of Dirk Kraus, CEO of the YOC Group, highlights the potential of mobile applications as an effective advertising medium as well as their concrete fields of application and possibilities for further development. Using selected case studies, he demonstrates how different companies benefit from the integration of mobile applications into their promotional mix. In addition, he outlines future prospects and developments of the mobile application market.

A new boom in the online display advertising market

Cyrill Zimmermann, Fundador, Presidente y CEO, Hi-media Group

The online display advertising market will know a new boom in the next years because of various key facts, including the raise of on line Video, that will accelerate the migration of TV budgets towards Internet; the targeting capacities of display, which are now performing better than contextual targeting as promoted by Search Engines and the diversification of the revenue streams with paid content and micropayment, that will help publishers to resist ad inventory pricing pressure. The psychological and market value of ad inventory will be better monitored and assessed.

How does targeting change the digital media world".

Torsten Ahlers, CEO de Wunderloop

Targeting is connecting the interests of consumer groups and advertisers by increasing the relevance of digital media. In the future the attention of consumers will fragment across three different screens: web, mobile and IPTV. Inorder to increase the relevance of digital media, advertisers have to learn from all of these 3 touch points and use the consolidated user profile.

Cómo Internet ha cambiado el sector inmobiliario

César Oteiza, Cofundador y director de operaciones de idealista.com

Hasta comienzos de esta década comprar casa era una pesadilla. Sólo el hecho de recabar la información necesaria suponía acudir a numerosas fuentes, no siempre eficaces. la aparición de internet y los portales inmobiliarios en España a partir del año 2000 supone un cambio radical en la búsqueda de información inmobiliaria, en el proceso de compraventa de viviendas, un cambio de rumbo al que todos (compradores, vendedores particulares y agencias profesionales) nos hemos acostumbrado de un modo natural.