Agenda Overview

The agenda shown here is incomplete and subject to alterations.

Hour	New York Hall	Geneva Hall	Hour
Hour	New York Hall	Geneva Hall	Hour
8.30	Registry.		8.30
9.20	Opening of the congress (10 min) Maite Sanz Fazio, Comunicación y Eventos, Eventos OME, S.L.
9.30	agencyScope: 30 anos de evolução das agências de meios e criativas e o emergir do digital (25min) Alexandra Machás, Research & Investigation Director at Grupo Consultores	Construção de Estratégias de Marca: O novo paradigma (20 min) Miguel Figueiredo, CEO of Excentric Speaker invited by Meios & Publicidade	9.30
10.00	Mobile Marketing and SMEs (25 min) Tom Horsey, CEO, Crazy4media Mobile Marketing, Speaker invited by the MMA	Apps are dead? (20 min) Gonzalo Guzmán Oliete, Marketing & Media Manager, YOC Spain & Portugal	10.00
10.30	Email, Social and the Art of Storytelling (25 min) Nick Heys, CEO at Emailvision	NESTLÉ na Era Digital (20 min) Pedro Salgueiro, Divisão de Serviços Marketing, Nestlé Portugal S.A. Speaker invited by APAN	10.30
10.55	Visit of the exhibition area		10.55
11.30	How to get the best of Facebook for your business (1h 30 min) Germán Martínez, Sales Manager for Spain and Portugal at Facebook	Pause	11.30
13.00	Pause		13.00
14.10	Why and how should brands use Facebook? (25 min) Thomas Jestin, Cofondateur, KRDS	Context and scope of virtual events as a tool for networking and as a complement to physical events (20 min) Héctor Merodio, CEO, VisualMente	14.10
14.10		Campanhas Relações irresistíveis e Natal Whiskas (20 min) José Guedes, Managing Partner da TribeCRM	14.35
14.40	Message in a Bottle Filipe Bonina, Portugal Marketing Director, The Coca-Cola Company		14.35
14.40		As vantagens do incentivo na Internet (20 min) Tiago Silvestre, Head of product, beruby Portugal	15.00
15.15	Mobile Marketing: what are the options? (40 min) Daniel Shaikh, Managing Director, YOC Spain & Portugal, YOC Group Marta Herrero, Product Specialist Targeting & Mobile, Microsoft Advertising Carlos Macedo e Cunha, Country Manager at CPM Telecom Portugal Tom Horsey, CEO, crazy4media		15.00
15.15		The Post PC era, for marketeers. (25 min) Rubén Aparicio Hernández, CEO, MUBIQUO	15.25
16.00	WebMarketing ao Resultado (25 min) Christophe Matos, Country Manager Portugal, Netaffiliation	Marketing relacional multicanal - Uma tendência do presente para o futuro (25 min) Miguel Gonçalves, CEO, E-Goi	16.00
16.30	Façam da afiliação um componente estratégico da vossa estratégia on-line! Caso cliente com Govolo Portugal. (25min) Monica Alvarez Féola, Business Developper para Public-Idées para Brasil, Portugal y España
17.00	Visit of the exhibition area
17.30	Os 7 Pecados Digitais! José Frade, Country Manager, Portugal, Media Contacts
18.00	"Brand Survival" - Estratégia e Planeamento de media na Era Digital. (25min) Ricardo Clemente, CEO Interaction, GroupM
18.30	A Inovação e o Marketing Online (25min) Bruno Silva, CEO, InnovMark