| Vista general | Auditorio | Sala São Paulo 1 | Sala São Paulo 2 | Ballroom 3 | 20.05.2010 |
|---|
Host
Arsenio Pagliarini
consultor independente de
e-business e marketing online
Agenda Ballroom 3 (05/19/2010)
Simultaneous translation spanish to portuguese and portuguese to spanish.
The agenda shown here is incomplete and subject to alterations.
Mesa Redonda Affiliate Marketing
Redes Sociales: novedades, lo que funciona y tendencia
Un mesa redonda conformada por actores de la industria para compartir experiencias sobre medios y redes sociales. Estrategias de SMM, aplicaciones y juegos sociales, contenidos virales y herramientas que nos permiten entender a los usuarios y lograr el engagement con nuestras marcas y productos. Casos de éxito, novedades y tendencias.
Display Advertising, Rich Media and Video. Trends and technology.
Mediador: Gabriel Camargo Managing Director, DQ&A Brasil
What are the latest developments? How do they evolve in times of user hyper-individualization and personalization, social media and ad exchanges? What is the growth path of this forms of online advertising and what are the challenges and opportunities for the industry?
Hear it firsthand from marketers, publishers and technology leaders.
¿Hacia donde va la Publicidad en 2010?
Moderador: Javier Piedrahita, director de marketingdirecto.com
Los consumidores cambian, la forma de consumir medios también, la revolución digital es ya imparable, ¿qué debe tener en cuenta el anunciante en 2010 para alcanzar con éxito al consumidor?
Advertising products and services on the Internet: how, when and where.
With the increasing availability of Internet advertising products, and with the increasing entrance of advertisers, the challenge of creating relevant campaigns, which would take over consumers in the online environment, has meant that agencies and advertisers seeking to diversify their campaigns in the name of creativity and efficiency. This panel will discuss the various options of online advertising as well as their applications and their impacts in different layers of communication. We will also discuss the integration of these different products with those in the offline world.
Crescimento do Uso de Internet nas Classes C e D do Brasil: Como se relacionar com esse novos internautas?
Host: Cesar Paz, presidente da ABRADi e da AG2 – Agência de Inteligência Digitai S.A.
Em 2009, o número de internautas das classes C e D já superou as classes A e B somadas. Esse novo cenário deve impactar os futuros planos de comunicação digital das marcas e as agências digitais devem estar preparadas para orientar seus clientes sobre com esse novo internauta.
Mário Brandão
pres. da Ass. Bras. de LanHouses
ABCID
